Sales And Marketing Specialist

Company Description Lab4Brands is a tech-enabled B2B marketplace platform serving India's promotional merchandise, apparel, footwear, corporate gifting, uniforms, and private-label manufacturing ecosystem. The company connects brands and businesses with vetted manufacturers and suppliers across established production clusters, using a structured, technology-first approach instead of fragmented, relationship-based sourcing. Its platform features a dedicated RFQ engine, in-platform communication, and safeguards to protect both buyers and suppliers throughout the deal lifecycle. Founded by leaders with deep experience in supply chain, sourcing, category growth, and technology, Lab4Brands enables businesses of all sizes—from emerging D2C brands to large institutional buyers—to access India's manufacturing capabilities efficiently and reliably.

Role Description This is a full-time, on-site Sales and Marketing Specialist role based in Gurugram. The specialist will drive lead generation, manage the sales funnel, and convert qualified prospects into active buyers on the platform. Day-to-day responsibilities include engaging with potential and existing clients, presenting platform capabilities, conducting product and solution demos, and supporting onboarding and training for new customers. The role also involves collaborating with marketing to execute campaigns, gathering market insights, and providing feedback to improve positioning and customer experience. The specialist will maintain accurate CRM records, track performance metrics, and work closely with cross-functional teams to achieve revenue and growth targets.

Qualifications

• Strong Communication and Customer Service skills to engage stakeholders, build trust, and deliver a positive client experience.
• Proven Sales and Sales Management capabilities to manage pipelines, close deals, and meet or exceed targets.
• Experience in Training customers or internal teams on digital platforms, processes, or products.
• Background in B2B sales, marketplace platforms, or sourcing and supply chain is highly beneficial.
• Ability to analyze sales data, identify growth opportunities, and contribute to marketing initiatives.
• Comfort working in a fast-paced, tech-enabled environment with cross-functional teams.
• Bachelor's degree in Business, Marketing, Commerce, or a related field, or equivalent practical experience.