Sales And Marketing Specialist

Sales & Marketing Specialist
Job Overview

We are looking for a Sales & Marketing Specialist to support our business growth through lead generation, client acquisition, market research, sales outreach, and marketing activities. The role requires an individual who is confident in communicating with potential clients, understands the basics of the sales process, and is comfortable working with targets and regular follow-ups.

The candidate will be responsible for building a strong sales pipeline, identifying potential business opportunities, and converting qualified prospects into clients.

Key Responsibilities1. Lead Generation & Business Development

• Research and identify potential clients through LinkedIn, Google, company websites, business directories, industry databases, and other online platforms.
• Build and maintain a database of relevant prospects and decision-makers.
• Identify new industries, markets, and business segments that can generate potential opportunities.
• Generate both cold and warm leads based on the company's target market.

2. Sales Outreach

• Contact prospective clients through cold calls, emails, LinkedIn, WhatsApp, and other approved communication channels.
• Introduce the company and its services in a clear and professional manner.
• Understand the prospect's requirements and identify potential business opportunities.
• Communicate with business owners, founders, managers, and other decision-makers.

3. Lead Qualification & Follow-ups

• Evaluate leads based on their requirement, business profile, potential, and readiness to engage.
• Maintain consistent and timely follow-ups with prospective clients.
• Track conversations, responses, requirements, and next follow-up dates.
• Move qualified leads through different stages of the sales pipeline.

4. Meetings & Sales Conversion

• Schedule meetings with qualified prospects.
• Coordinate with senior management or relevant teams for client meetings and presentations.
• Assist in preparing proposals, quotations, presentations, and other sales-related material where required.
• Follow up after meetings and support the sales team throughout the conversion process.
• Work toward converting qualified prospects into paying clients.

5. Market Research

• Conduct research on competitors, industries, potential clients, market trends, and emerging business opportunities.
• Monitor competitor services, positioning, and marketing activities.
• Identify new markets and potential client segments for business expansion.

6. Marketing Support

• Support the company's digital marketing and promotional activities.
• Assist with LinkedIn outreach, email campaigns, content promotion, and other marketing initiatives.
• Coordinate with the content/design team when required.
• Support activities aimed at increasing brand visibility and generating business enquiries.

7. CRM & Sales Data Management

• Maintain accurate records of leads, prospects, conversations, meetings, proposals, and conversions.
• Regularly update the company's CRM, Excel/Google Sheets, or designated sales-management system.
• Ensure that all active leads have a clear status and next action.

8. Reporting & Performance Tracking

• Prepare regular reports on:
• New leads generated
• Calls and emails completed
• Follow-ups
• Qualified leads
• Meetings scheduled
• Proposals shared
• Sales conversions
• Pipeline value
• Analyze sales activity and identify areas for improvement.
• Meet assigned lead-generation, sales, and business-development targets.

Required Skills

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Good understanding of sales and lead-generation processes.
• Confident in cold calling and communicating with new prospects.
• Strong follow-up and negotiation abilities.
• Good internet research and data-management skills.
• Basic understanding of digital marketing and social media marketing.
• Proficiency in MS Excel, Google Sheets, email platforms, LinkedIn, and CRM tools.
• Ability to manage multiple prospects and tasks simultaneously.
• Self-motivated, proactive, organized, and target-oriented.

Qualification & Experience

• Bachelor's degree in Marketing, Business Administration, Commerce, Management, or a related field.
• 1–3 years of relevant experience in Sales, Business Development, Lead Generation, Inside Sales, or Marketing is preferred.
• Freshers with strong communication skills and a willingness to build a career in sales may also be considered.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

Lead Generation | Lead Quality | Client Outreach | Follow-up Efficiency | Meetings Generated | Sales Conversion | Revenue Contribution | Pipeline Management

Working Details

Position: Sales & Marketing Specialist

Department: Sales & Marketing

Employment Type: Full-Time

Location: Zirakpur, Punjab

Shift: Night Shift

Experience: 1–3 Years preferred