- Marketing Strategy amp; Planning
Develop and implement annual and long-term B2B marketing strategies aligned with
company goals.
Identify new industrial segments, applications, and target customers.
Define go-to-market strategies for existing and new products.
Monitor marketing budgets and evaluate ROI of marketing initiatives.
- Business Development amp; Lead Generation
Generate and qualify leads through marketing campaigns, exhibitions, digital platforms, and
industry networks.
Support sales teams in converting leads into enquiries and orders.
Expand customer base across OEMs, EPC contractors, panel builders, and industrial clients.
- Market Research amp; Competitor Analysis
Conduct market research to understand customer needs, industry trends, and growth
opportunities.
Analyze competitor products, pricing, positioning, and marketing strategies.
Share actionable market intelligence with management and sales teams.
- Branding, Promotions amp; Campaigns
Plan and execute exhibitions, trade shows, customer meets, and industry events.
Drive digital marketing initiatives including website content, email campaigns, LinkedIn, and
online promotions.
This job is provided by Shine.com
