Sales and Marketing Executive

Job Responsibilities

1. Sales Management

• Key Market: Must have strong understanding of China market with good understanding of travel trade ecosystem for both hotels and attractions.

• Develop Sales Strategies: Create and implement attraction and hotel sales plans tailored to market conditions and business goals with key focus on China market.

• Distribution Strategy: Identify opportunities for growth and expand distribution channels across OTA, Traditional Travel Agents, and Wholesalers.

• Client Relationships: Build and maintain relationships with key clients, partners, and stakeholders.

• Market Research: Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies.

• Event Management: Organize trade shows, product launches, and promotional events to increase brand awareness.

2. Performance Analysis

• KPIs: Monitor and evaluate sales and marketing performance against defined KPIs and adjust strategies as needed.

Reporting: Provide regular reports and insights on regional sales, market trends, and customer feedback to senior management.

Job Requirements

• Graduate qualifications in business or a similar relevant field.

• At least 5 years of relevant experience, with proven ability to drive sales achievements.

• Creative, dynamic and entrepreneurial self-starter with enthusiasm and optimism.

• Strong commercial acumen, with good problem-solving and analytical ability, a customer-centric orientation, and a highly collaborative working style.

• Strong understanding of travel trade ecosystem, including international markets dynamics, distribution models, and regulatory requirements, with hands-on experience working with OTAs, B2B partners, airlines, and the Singapore Tourism Board.

• Excellence understanding of China market.

• Proficiency in Mandarin is a plus.