ROI-Driven Influencer Marketing Manager

Company Brief

Kofluence is a disruptive AI-powered Ad-Tech influencer platform recognised by Forbes under the Select 400 companies with Global Potential. We empower both brands and influencers to capitalize on the value of their social influence. We firmly believe that with the right opportunities, individuals of all backgrounds can transform their social reach into a source of income. Our ISO-certified technology-driven marketplace seamlessly connects brands and social users, enabling them to discover and curate collaborations based on their preferences. With a robust community of over 700,000 creators collectively reaching over 6.5 billion individuals, we stand as leaders in influencer marketing technology. Leveraging our extensive expertise, we have successfully delivered value across 30 different sectors.

Where are we today

4000+ Campaigns Delivered, 400+ Brands signed up on our platform, and 700K+ Influencers onboarded with a collective reach of 6.5 Billion+. To sum it up, we are India's largest Influencer marketing platform.

Plan, execute, and scale ROI-driven influencer marketing campaigns focused on lead generation and conversions using the Kofluence platform.

Note: This role is purely centered on influencer-led performance campaigns and not traditional paid ads/media buying.

• Plan, execute, and optimize end-to-end influencer-led performance campaigns (not paid ad campaigns) for lead generation and conversions.
• Own and track key performance metrics across influencer campaigns CPL, CPA, CPP, ROI, and funnel efficiency.
• Identify and optimize high-performing influencer cohorts, content formats, hooks, and CTAs to drive measurable business outcomes.
• Define and refine audience strategy through influencer selection (creator persona, audience demographics, niche relevance) rather than paid targeting tools.
• Build and scale repeatable influencer-led growth frameworks to achieve consistent ROI.
• Establish performance benchmarks specific to influencer marketing campaigns and scale programs profitably.
• Develop industry-specific influencer performance playbooks (5W1H framework) to standardize execution.
• Analyze campaign data and generate insight-driven reports with actionable recommendations for optimization.
• Collaborate with internal teams (Tech, Ad Ops, Strategy) to enhance tracking, attribution, and campaign effectiveness.
• Partner with brands to understand business objectives and translate them into influencer-first performance strategies.

• Education: Relevant degree/certification in Digital/Influencer Marketing.
• Experience: 4+ years of hands-on experience in influencer-led performance marketing (mandatory).
• Proven track record of delivering ROI through influencer campaigns (not just paid media campaigns).
• Strong expertise in Influencer Marketing strategy, creator selection, and content-performance mapping.
• Deep understanding of performance funnels in the context of influencer marketing.
• Familiarity with attribution models and tracking mechanisms for influencer campaigns.
• Experience in lead generation and conversion-driven influencer programs.
• Strong analytical skills with experience in performance reporting and data interpretation.
• Ability to build strong client relationships and drive strategic conversations.
• Comfortable working in a fast-paced, ambiguous environment with a problem-solving mindset.