RL - Wheels:Marketing Lead-OEM and Programs

10-12 Years

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Early Applicant

Job Description

About the Business Group:
The Auto Loan department is a part of Retail Lending business of the bankwhich offers Auto Loans to all categories of customers Pan India.
About the Role:
Role encompasses the entire management of planning and executing ATL / BTL activities of Wheels business. This will include close interaction / guidance with relevant stake holders like Central Marketing Team, BIU, DBAT, Compliance external ones like OEMs, above all our Wheels sales team for execution.
Details of the Role:
Department	Retail Lending	Grade
Sub-Department	RL- Wheels	Reporting (Business)
Location	Mumbai	Reporting (Matrix)
Key Responsibilities:
Marketing Plan for Wheels Marketing Budget Campaign execution in collaboration with all stakeholders. Scheduling and co-ordinating with OEMs / Sales Team for BTL activities Analysis of results post execution of afore-said marketing activities Event management
Qualifications:
MBA - Marketing
Role Proficiencies:
10-12 years of experience in marketing roles, with at least 3 years in a lead position. Knowledge of digital marketing tools and analytics platforms. Excellent communication, presentation, and relationship skills. Creative mindset with a data-driven approach.