About the Role
We are looking for a highly driven Retention Marketing professional to drive customer engagement, retention, and lifetime value across our e-commerce business. In this role, you will own and optimize customer lifecycle marketing across Email, SMS, Push Notifications, Website, and Mobile App, partnering with cross-functional teams to deliver measurable business growth and enhance the customer experience.
Key Responsibilities
- Own and drive customer retention initiatives across Email, SMS, Push Notifications, Website, and Mobile App.
- Develop and optimize customer lifecycle strategies to improve engagement, repeat purchases, retention, and customer lifetime value (LTV).
- Plan, execute, and optimize CRM and retention campaigns in collaboration with Marketing, Creative, and Product teams.
- Analyze customer behavior, campaign performance, and funnel metrics to identify opportunities and generate actionable insights.
- Design and execute A/B tests to continuously improve campaign performance, customer journeys, and conversion rates.
- Build and optimize customer segmentation, personalization, and lifecycle journeys across multiple touchpoints.
- Monitor and report on key retention metrics, including repeat purchase rate, customer engagement, churn, conversion, and LTV.
- Recommend and implement data-driven initiatives to improve customer experience, retention, and overall business performance.
- Collaborate with Consumer Experience, Product, Analytics, and Marketing teams to execute growth initiatives.
- Stay up to date with industry trends, CRM technologies, and lifecycle marketing best practices.
What We're Looking For
- 2–10 years of experience in Retention Marketing, CRM, Lifecycle Marketing, Growth Marketing, Consumer Marketing, or E-commerce.
- Strong understanding of customer lifecycle marketing, retention strategies, segmentation, and personalization.
- Hands-on experience managing Email, SMS, Push Notification, and CRM campaigns.
- Strong analytical skills with the ability to interpret customer and campaign data to drive business decisions.
- Experience working with A/B testing, campaign optimization, and customer journey mapping.
- Excellent communication, collaboration, and stakeholder management skills.
- Ability to manage multiple initiatives in a fast-paced, high-growth environment.
- Self-driven, detail-oriented, and passionate about improving customer experience and business outcomes.
Preferred Experience
- Hands-on experience with CRM and marketing automation platforms such as MoEngage, Klaviyo, Braze, Iterable, HubSpot, or similar.
- Proficiency with analytics and reporting tools such as Google Analytics (GA4), Looker Studio, Tableau, Power BI, and Excel.
- Experience working with D2C, e-commerce, consumer brands, subscription businesses, or omnichannel retail brands.
- Familiarity with customer segmentation, personalization, experimentation frameworks, and lifecycle automation.
