Company Description D Globalist (DG) is a global expansion ecosystem and platform designed for ventures with international ambitions. With a presence across more than 160 countries, DG supports founders through market entry, regulatory navigation, client acquisition, capital access, and strategic partnerships. The organization focuses on a new category of founders called eXtrepreneurs—entrepreneurs who build for global markets from the outset. Through eXtrefy, its founder network and expansion platform, DG enables cross-border growth via trusted, curated connections and collaborative opportunities.

Position: App Marketing Manager - Growth & Retention

Experience: 4-7 years

Location: New Delhi

Work Arrangement: On-site

Key Responsibilities

Develop and execute the app's acquisition, activation, engagement and retention strategy.
Plan and manage the app's launch and post-launch growth campaigns.
Drive relevant user acquisition through paid, organic, community and referral channels.
Improve onboarding, profile completion and first-time user activation.
Build lifecycle campaigns across push notifications, in-app communication, email and WhatsApp.
Segment users based on their profiles, interests, requirements and platform activity.
Design campaigns that encourage users to return, connect and participate meaningfully.
Create referral and invitation programmes to support community-led growth.
Analyse user funnels, cohorts, drop-offs and retention patterns.
Conduct structured experiments across onboarding, communication, content and engagement.
Lead App Store Optimisation, including app descriptions, keywords, visual assets, ratings and reviews.
Work closely with the product, technology, design, data and community teams.

What We Are Looking For

4-7 years of experience in mobile-app marketing, growth marketing or lifecycle marketing.
Demonstrated experience in growing a mobile app across acquisition, activation and retention.
Experience with a professional network, community platform, marketplace, SaaS, fintech or consumer internet product would be valuable.
Working knowledge of platforms such as Firebase, CleverTap, MoEngage, WebEngage, AppsFlyer, Adjust, Mixpanel or equivalent tools.
Strong understanding of app attribution, cohort analysis, funnel optimisation and user segmentation.
Ability to convert user data into clear product and marketing actions.
Strong ownership, analytical thinking and execution capabilities.
Experience supporting an app through its initial launch or early growth stage would be preferred.

Be part of the team at D Globalist-building the future of global business connections.