About Muditam Ayurveda
Muditam Ayurveda is a fast-growing Ayurvedic wellness brand focused on delivering authentic, effective, and affordable health solutions. We combine the wisdom of Ayurveda with modern digital strategies to build long-term relationships with our customers and improve their overall wellness journey.
Who We're Looking For
We're looking for a data-driven and customer-focused Retention Marketing Executive who can improve customer engagement, repeat purchases, and lifetime value. If you enjoy working with CRM tools, lifecycle journeys, and performance metricsand understand how to keep customers coming backwe'd love to have you on our team.
Key Responsibilities
- Plan and execute customer retention and lifecycle marketing campaigns
- Manage email, WhatsApp, SMS, push notifications, and in-app communication
- Create onboarding, engagement, reactivation, and win-back customer journeys
- Segment users based on behavior, purchase history, and lifecycle stage
- Monitor and optimize retention KPIs such as repeat purchase rate, churn, and LTV
- A/B test content, timing, and channels to improve campaign performance
- Work closely with performance, product, and design teams to align messaging
- Analyze campaign data and share insights to improve customer experience
- Maintain consistency in brand voice across all retention communication
What We Offer:
- A fast-paced and growth-oriented work environment
- Hands-on exposure to D2C retention and CRM strategies
- Opportunity to directly impact customer loyalty and revenue growth
- Complimentary Ayurvedic product samples & employee discounts
- Team lunches, festivals, and a collaborative work culture
- Learning opportunities and career growth in digital marketing
Required Skills & Qualifications
- 13 years of experience in Retention / CRM / Lifecycle Marketing
- Hands-on experience with tools like WebEngage, MoEngage, Clevertap, HubSpot, or similar
- Strong understanding of customer journeys and funnel optimization
- Basic analytical skills with experience reading campaign performance reports
- Good communication and copywriting skills
- Experience in D2C, e-commerce, health, or lifestyle brands is a plus
- Ability to manage multiple campaigns and meet deadlines
Preferred Qualifications
- Prior experience in D2C/e-commerce and/or health & wellness sectors
- Familiarity with SMS and WhatsApp business integrations in the Indian market
- Knowledge of basic HTML/CSS for email template customization
Location & Commitment
- Chattarpur, Delhi (Full-time, 6 days/week, office-based)
Ready to drive retention excellence
If you're passionate about building data-driven retention strategies and thrive in a dynamic, growth-oriented environment, apply now via LinkedIn or send your CV to [Confidential Information]. We look forward to growing together!
