Dear Candidate,
We have a requirement for Retention Marketing Manager for Isha Life, Coimbatore. Please find below the Job details:
Job Responsibilities:
- Drive revenue growth and ARPU through highly efficient, cost-optimized marketing strategies
Lead experimentation, personalization, and automation initiatives using marketing platforms
such as WebEngage, Facebook, Google, and internal tools.
- Own merchandising and home-feed optimization across m-web and desktop platforms to maximize engagement and conversions.
- Monitor repeat DAUs and analyze the conversion funnel to identify and implement optimization opportunities. Develop and validate customer propositions through concept testing for marketing campaigns
- Create clear briefs and post-campaign debriefs with design and content teams to ensure alignment and learning
- Track and improve customer experience by closely monitoring NPS and acting on insights
- Plan and execute end-to-end CRM campaigns across channels including SMS, Email, Push Notifications, In-app messaging, and Outbound Calling, ensuring flawless and timely delivery
- Track campaign performance on a daily basis, identify gaps, and implement corrective actions in real time
- Collaborate closely with Tech, Category, Payments, Loyalty, Brand, and Digital Marketing teams to deliver seamless and high-impact user outcomes
Job Requirements:
- Creative thinking & good analytical skills
- Proven record of partnering cross functionally to create personalized customer experiences
- Exceptional communication skills & stakeholder management experience
- Brings a consumer-centric mindset to all projects
- Hands-on experience on MS Excel, business related reports /MIS
- Prior experience of working in high growth start-up is a plus
Interested candidates please forward your resume.
Regards,
Priya Rajan
