Retention Marketing Manager

Retention Marketing Manager

Location: Remote

Experience: 5–7 Years

Industry: Digital Marketing Agency / E-commerce

Role Overview

We are looking for a Retention Marketing Manager who can independently manage end-to-end customer lifecycle marketing across multiple brands.

This role will focus on building high-performing automation journeys, improving retention, reducing churn, and driving revenue through CRM channels like Email, WhatsApp, and SMS.

The ideal candidate should be both strategic and execution-focused, with strong experience in automation tools, data analysis, and multi-brand management in an agency environment.

Key Responsibilities

1. Marketing Automation & Lifecycle Management

• Build and manage end-to-end automation workflows (Welcome, Abandoned Cart, COD Verification, Post-Purchase, Winback, Re-engagement)
• Execute campaigns across Email, WhatsApp, and SMS channels
• Create personalized and segmented customer journeys to improve engagement

2. Multi-Brand Ownership (Agency Setup)

• Independently manage automation and retention strategies for multiple client accounts
• Understand each brand's customer lifecycle, tone, and business goals
• Ensure timely execution and consistent performance across all brands

3. Retention & Revenue Growth

• Develop strategies to improve customer retention and lifetime value (LTV)
• Identify churn risks and implement re-engagement strategies
• Drive upsell and cross-sell campaigns through CRM channels

4. Tools, Integration & Data Management

• Work with tools like Klaviyo, WebEngage, MoEngage, HubSpot, Mailchimp
• Manage WhatsApp automation tools such as WATI, AiSensy, Kwik Engage
• Integrate CRM with Shopify, payment gateways, and analytics tools (GA4, GTM)
• Ensure proper data flow, tagging, triggers, and event tracking

5. Performance Optimization & Reporting

• Track and optimize key metrics: Open Rate, CTR, Conversion Rate, CRM Revenue
• Conduct A/B testing for content, creatives, and workflows
• Prepare performance reports and share actionable insights

6. Cross-Functional Collaboration

• Work closely with creative, performance marketing, and tech teams
• Align campaigns with marketing calendars, offers, and launches
• Contribute to overall growth and retention strategy discussions

Key Requirements

• 5–7 years of experience in Marketing Automation / Retention / CRM Marketing
• Strong hands-on experience with Email & WhatsApp automation tools
• Experience working with multiple brands (agency experience preferred)
• Solid understanding of customer lifecycle, segmentation, and personalization
• Familiarity with Shopify or other e-commerce platforms
• Working knowledge of GA4, GTM, and campaign tracking
• Basic understanding of APIs, automation logic, or scripting (JavaScript/Python is a plus)
• Strong analytical, problem-solving, and execution skills

Preferred Profile

• Experience in a digital marketing agency or D2C/e-commerce brands
• Ability to work independently in a remote setup
• Strong communication and stakeholder management skills
• Detail-oriented with a performance-driven mindset

Key KPIs

• Customer Retention Rate & Churn Reduction
• CRM Revenue Contribution
• Campaign Performance (Open Rate, CTR, Conversions)
• Customer Lifetime Value (LTV)
• Automation Efficiency & Execution Timelines