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Job Description
Must-Have Skills
• 5–8 years of experience in CRM / Lifecycle / Retention Marketing
• Strong hands-on experience with:
o WhatsApp marketing platforms
o Push notification tools (Web + App)
• Deep understanding of:
o CuMust-Have Skills
• 5–8 years of experience in CRM / Lifecycle / Retention Marketing
• Strong hands-on experience with:
o WhatsApp marketing platforms
o Push notification tools (Web + App)
• Deep understanding of:
o Customer lifecycle & retention strategies
o Segmentation and personalization
• Data-driven mindset with strong analytical skills
• Experience in eCommerce / D2C / App-based businesses
________________________________________
Good-to-Have
• Experience in Agri / Rural consumer behavior
• Familiarity with tools like:
o Clevertap / MoEngage / WebEngage / Gupshup
• Understanding of vernacular content strategy
• Experience working with referral/viral growth loops
________________________________________
KPIs / Success Metrics
• Repeat purchase rate / Retention %
• Revenue from owned channels
• WhatsApp CTR, CVR, and ROI
• Push notification performance (CTR, open rate)
• Activation rate (new users first purchase)
• Referral contribution to new users
________________________________________
stomer lifecycle & retention strategies
o Segmentation and personalization
• Data-driven mindset with strong analytical skills
• Experience in eCommerce / D2C / App-based businesses
________________________________________
Good-to-Have
• Experience in Agri / Rural consumer behavior
• Familiarity with tools like:
o Clevertap / MoEngage / WebEngage / Gupshup
• Understanding of vernacular content strategy
• Experience working with referral/viral growth loops
________________________________________
KPIs / Success Metrics
• Repeat purchase rate / Retention %
• Revenue from owned channels
• WhatsApp CTR, CVR, and ROI
• Push notification performance (CTR, open rate)
• Activation rate (new users first purchase)
• Referral contribution to new users
________________________________________
More Info
Key Skills
MoEngage
WebEngage
Gupshup
Clevertap
WhatsApp marketing platforms
Push notification tools
Segmentation and personalization
eCommerce D2C App-based businesses
Customer lifecycle retention strategies
About Company
