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Retention Marketing - Executive

Fatakpay Digital
Mumbai
1-2 Years
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Job Description

Key Responsibilities:

  • Execute multi-channel retention campaigns (push, SMS, WhatsApp, email, in-app)
  • Monitor user journey stages and optimize for CTR%, CR%, reachability, andreactivation
  • Work on behavioral segmentation and dynamic content personalization
  • Run A/B tests to improve campaign effectiveness
  • Implement first-party data strategies like user surveys and attribute grooming
  • Coordinate with tech/product for automated journey deployment
  • Track and report key metrics: engagement %, conversion %, reachability %, repeatuser growth, click rate, conversion rate (across funnels) and more

More Info

Job Type:
Permanent Job, Jobs for Women
Industry:
Financial Services
Role:
Marketing Executive
Function:
Marketing & Communications
Employment Type:
Full time
Open to candidates from:
Indian

About Company

Fatakpay Digital

FatakPay is building a new way to access credit faster.Anyone can face any financial emergency anytime, so we prioritize providing credit quickly and conveniently in times of need. We will assist you in preventing any future inconvenience caused by the inability to make timely payments.
FatakPay guarantees a brilliant, quicker, and transparent transaction experience – without interest fees or hidden charges. Sign up in minutes, get your credit approved digitally, and proceed with any transaction securely anywhere using the FatakPay app.

Job ID: 129961009

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Last Updated: 17-11-2025 09:50:38 AM
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