Retention Marketer

3-6 Years

Early Applicant

Job Description

Key Responsibilities

Retention Strategy: Build and execute a comprehensive retention marketing strategy across channels (Email, SMS, WhatsApp, Push, In-app, Loyalty, Referral).
Customer Segmentation: Define customer cohorts and personalize communications based on user behavior, purchase patterns, and lifecycle stage.
Campaign Management: Plan and execute drip campaigns, win-back flows, product replenishment reminders, post-purchase journeys, and subscription nudges.
A/B Testing: Continuously test subject lines, creative formats, messaging, send times, and more to optimize performance.
Analytics & Reporting: Track key KPIs—repeat rate, churn rate, CLTV, CAC payback, email open/click/conversion rates—and iterate based on data.
Cross-functional Collaboration: Work with Product, Tech, Creative, and CX teams to improve user experience and drive retention goals.
Tool Ownership: Manage CRM tools like Klaviyo, MoEngage, Clevertap, WebEngage, or similar platforms.

Qualifications

3–6 years of experience in retention marketing or CRM, preferably with a D2C or e-commerce brand.
Hands-on experience with marketing automation tools (Klaviyo, WebEngage, MoEngage, etc.).
Strong analytical skills with comfort using data tools (Google Analytics, Excel, dashboards).
Excellent communication and copywriting skills for customer-facing campaigns.
Experience in cohort analysis, funnel tracking, and understanding of attribution models.

Nice to Have