RETENTION MARKETING
Nirmit Bharat | ONDC Subsidiary
Experience: 1–3 Years
Employment Type: Full-time
Location: HAUZ KHAS
ABOUT NIRMIT BHARAT
Nirmit Bharat is a newly introduced subsidiary of the Open Network for Digital Commerce (ONDC), focused on fostering inclusive digital commerce across India.
We are building DigiHaat, a buyer app designed to make digital commerce more accessible to small businesses, artisans, farmers and consumers. Currently in beta, DigiHaat has already crossed 3 million downloads and orders in its first four months.
THE OPPORTUNITY
We're looking for a CLM / Retention Marketing professional who is passionate about understanding customer behaviour and turning those insights into measurable retention and growth.
This is not a send campaigns and move on role.
You'll own the customer lifecycle across Push, In-App, Email, SMS and WhatsApp, designing journeys that move users from activation → repeat behaviour → loyalty.
You'll be expected to think in cohorts, segments, experiments and retention metrics, while being hands-on with platforms such as CleverTap and MoEngage.
WHAT YOU'LL DO
- Own the end-to-end lifecycle marketing strategy across Push, In-App, Email, SMS and WhatsApp.
- Build and optimise user journeys across onboarding, activation, repeat, win-back and churn-risk stages.
- Create segments and triggered journeys using CleverTap / MoEngage.
- Track and improve cohort retention, repeat rate, reactivation, churn and LTV.
- Develop a clear hypothesis for every campaign and measure its impact.
- Run structured A/B tests across messaging, creative, timing, channels and offers.
- Analyse cohorts, funnels and RFM segments using Excel and translate insights into campaigns.
- Work with app events and attribution data to understand user behaviour and improve segmentation.
- Identify retention leaks and develop initiatives to address them.
- Connect lifecycle marketing initiatives with broader growth objectives.
- Present campaign performance and clearly communicate what worked, what didn't and what we should do next.
- Work closely with product, growth, analytics and other cross-functional teams.
WHAT WE'RE LOOKING FOR
- 1–3 years of experience in CLM, CRM or Retention Marketing.
- Experience in an e-commerce or consumer-app-first environment preferred.
- Strong hands-on experience with CleverTap or MoEngage; CleverTap expertise is preferred.
- Strong understanding of customer journeys, segmentation, triggered campaigns and lifecycle marketing.
- Strong Excel skills, including Pivot Tables, Lookups, Cohort Analysis and Funnel Analysis.
- Strong analytical and problem-solving mindset.
- Experience working with retention, reactivation, win-back or churn-risk initiatives.
- Working understanding of app events, event tracking and attribution.
- Comfortable forming hypotheses, running experiments and making decisions based on data.
- Strong ownership and attention to detail.
- Ability to work in a fast-paced, high-growth environment.
- Strong communication and stakeholder management skills.
