Retail Sales Manager (Personal Care & Hygiene)

Area Sales Manager (ASM) – Plush (Beauty & Personal Care)

Location: Kochi

Experience: 3-10 years

CTC: Up to ₹14 LPA

Company is a s a contemporary feminine care and personal hygiene brand founded in 2018. It focuses on providing high-quality, toxin-free, and sustainable products tailored for the modern woman.

Key Responsibilities 

Sales & Business Growth

• Achieve primary and secondary sales targets in line with business goals

• Drive revenue growth through market expansion and effective execution

• Ensure consistent product availability and strong in-store visibility 

General Trade (GT) Management

• Strengthen and expand the distributor and retail network

• Improve numeric and weighted distribution across the territory

• Build strong retailer relationships to drive repeat business

Modern Trade (MT) Management

• Manage regional chains and key accounts

• Support product listings, promotional activities, and in-store execution 

Distributor Management

• Appoint and manage distributors and super stockists

• Ensure efficient stock flow and minimize stock-outs

• Monitor distributor performance and return on investment

Team Leadership

• Lead and manage Sales Officers, promoters, and beauty advisors

• Set clear targets, track performance, and drive team productivity

• Provide ongoing coaching and development support

Brand & Market Execution

• Execute product launches, sampling activities, and promotional campaigns

• Ensure high standards of merchandising and shelf visibility

• Track competitor activities and market trends to identify opportunities