The Market Research Manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument. The Research Manager works closely with vendors or Market Researchers, Project Managers ensuring the successful execution of the fieldwork. Upon completion, the Market Research Manager reviews the collected data, author's reports and makes business-oriented recommendations to the sponsoring client.
Responsibilities:
- Leads and manages primary (qualitative and quantitative) research projects to efficiently deliver creative, customer and market-based input on strategic and tactical business issues.
- Communicating with clients to understand and document the business objectives
- Develop, design and execute standard research methodologies, partnering with team members and outside vendors to customize research design and methodologies where appropriate.
- Designing research questionnaires and moderator guides.
- Synthesize data from multiple sources and develop realistic, insightful and actionable recommendations for the business stakeholders, and present thedata/recommendationsin a coherent, meaningful way.
- Prepare presentations, deliver research findings, derive actionable insights and make strategic recommendations that maximize the long-term value of the brand.
- Works closely with the internal cross-functional teams and represents the Customer Insights & Market Research function on key internal business teams and work streams.
Requirements:
- 6+ years of relevant market research experience.
- Should have experience in handling consumer insights project
- Expert knowledge of industry primary market research tools and techniques is required.
- Demonstrated ability to derive insights by combining primary and secondary market research and syndicated data.
- Experience in the key functional areas of market research, including design and analysis of primary market research and secondary data analysis, required.
- Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
- Exceptional written and oral communication abilities
- Strong analytical skills with experience in statistical modeling and analysis
- Proficient with Excel, PowerPoint, and SPSS/SAS
