Oversees all company social media accounts management.
- Create a social media calendar and improve engagement on social media platforms.
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
- Audits and analyses social media presences, including digital advertising costs and returns.
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
- Monitors and develops reports on competitor activity within social media spaces.
Proven experience in:
- Organic growth over social media
- Running social media paid ad campaigns
Skills and Qualities Required:
- Extensive Knowledge of Social Media Platforms
- Strong content creation skills
- Strong Canva design skills
- Copywriting
- Brand Marketing Experience
- Proofreading and Editing Skills
- Interpersonal Skills
- Strong Verbal and Written Communication Skills
- Customer Service Skills
