Regional Trade Marketing Lead

A)Retail - To Increase EFL Visibility & Sell out thereby increasing CS across MT, GT & AF:

STRATEGIC (Dealer Mind Share, Increased Footprint (Online & Offline), Higher Display Share == Higher CS& Growth)

Designing Regional Initiatives to drive Business Outcome

Designing Category/Geography specific initiatives to drive specific outcomes basis business demands

Dealer Co-op

Create Joint Marketing Plans with MT Chains, Large GT dealers to ensure year round Visibility & Engagement through Activations (OOH, Influencer campaigns, In store visibility, Offers)

Annual Meets

To drive engagement with Partners & Scale distributors & Dealers

Marketing Calendar

Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)

Marketing Costs

Manage Regional Marketing budget to drive Business Growth & ROI

Planogram Adherence

Ensuring Adherence of PG in MT across EWP & VC & Liasoning with NKAM & RKAM for closure

MT Visibility

Engage along with RMT accounts for multi-year tie ups for Vantage spaces in stores to drive Category visibility

Activations

Make an Activation Plan to drive NPD/Consumer engagements to drive conversion

Competition Benchmarking

Track & Monitor Competitor Activities

OUTSOURCED TO AGENCY (Increase in-store Visibility)

Merchandizing Deployment

Monitor Agency for timely deployment

Upkeep of Permanent Assets

Monitor Agency to ensure upkeep & TAT for Repairs

Recce for MT Visibility.

B)Direct - To Generate leads & increase conversion through Lead Generation activities

STRATEGIC

Designing Regional Initiatives to drive Business Outcome

Designing Category/Geography specific initiatives to drive specific outcomes basis business demands

Marketing Calendar

Create Joint Marketing Plans with Partners & Builders to ensure year-round Visibility & Engagement through Activations (OOH, Influencer campaigns, Visibility, Offers)

Marketing Costs

Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)

New Sources of Lead Generation

Develop Marketing tools to generate leads through new channels - Builders, Architects, Sanitary Ware, Modular Kitchen

Monthly RWA Calendar

Plan & execute a monthly RWA Calendar with Society Tie Ups, Tie ups with Non-competing Categories to generate leads

Sales through Activation

Drive Incrementality through Sales from Activations

OPERATIONAL

Coordinate with 3 agencies for quotes BTL elements HO Printing/ Manufacturing

Reece with vendor in case of in-shop/office branding activity

Submission of quotes to HO Marketing for approval

Coordination for PO Creation & Payments to Vendors

Coordinate with courier agency for dispatch to multiple locations to Branch Offices. (Zonal Printing)

Assign and Allocate stores in coordination with business, as per planned HO Marketing Activation Plan. (Store, TL, Date)

Mapping of each store to a consumer finance partners. Mapping of EFL Finance Scheme to Store. (Coordination with V5 MIS)

Local Dealer Meets/Society Activations: Coordination with vendor, hotel etc.

Spends & activity approval by Zone/HO