Product Promotion and Brand Equity
- Brand approval / conversion for enhancing share of business
- Conduct technical meets in the Zone for influencers (e.g. Architects, Engineers, Consultants etc.) and explore opportunities for promoting technologies for mass housing, white topping, road concreting etc.
- Contribute in improving company's reputation amongst technical clients by writing articles and preparing technical presentations on cement / concrete technology
- Educate customer through direct mailing & field demonstrations
- Increase brand equity of UltraTech brand through increased share of business, being the preferred cement supplier to Key Customers, setting up dedicated RMC plants at key customer sites
- Promote the company s cement products including RMC in different sectors, in the Zone by organizing product awareness meets for the key influencers like Project Manager, Consultants, Architects, Clients and Project Promoters (Private and Government)
- Visit Key Customers, their consultants, engineers and architects and organize product demonstration / concrete mix design trials at client site
- Write about Company's products and newer developments, attend relevant seminars / conferences etc. and share the learning s with Key Customers
Partnering with Customers / Value Added Services
- Conduct concrete mix design trials at client site and provide help in optimizing concrete mix designs
- Provide assistance to existing customers with respect to technical assistance like mix design optimization, latest civil practices, tenders etc.
- Render effective solutions to customer sites / provide construction related solutions and improve the quality aspects of the sites through visit of Industry Experts
- Support customers in details of construction related materials (shuttering etc.) and equipment (silos etc.) suppliers and manufacturers for timely completion of project
Market Strategy
Devise the market strategy based on customer feedback, consultants and new projects to recommend new markets, capacity enhancements and quantity requirements for the Zone
Market Intelligence
- Collect the samples of other brands and getting it tested in labs and provide information on competitor s products and services to help develop counter action plans (R) Monitor competitive activities including sales, pricing, product innovations and new construction practices, close interaction with key stake holders like consultants, industry experts and professional bodies.
Visit Key Customers project sites, collect information on quality parameters and mix design and get their feedback on competitors activities
Customer Complaints & Quality
Organize testing of the cement / concrete at plant and independent test laboratory
Resolve customer complaints / quality issues and enquiries by meeting the complainants and potential customers
Visit customers sites, physically examine the material/site and test the quality of bags
Assistance to Internal Stakeholders
Assess the extent of damaged cement on defined norms / Test the material for extent of damage as per norms and calculate / recommend the amount of discount that can be given on sale
Assist the Marketing team to achieve their performance targets by making customer calls to Key Accounts and promote products / Visit along with the Marketing team members to meet Key Customer / new customer
