Key Result Areas (KRAs) for Regional Sales Manager - WeXL AI
Department: Sales & Business Development
Company: WeXL AI , Hyderabad
- Sales Strategy Execution: Develop and execute comprehensive sales strategies tailored to elite universities across Delhi, Pune, Bengaluru, and Ahmedabad; identify high-potential targets, craft region-specific pitches, and secure contracts while adapting to local academic priorities.
- 0-1 Region Building: Pioneer WeXL AI's initial footprint (0-1 journey) by mapping the regional university ecosystem, targeting 10-15 flagship institutions in the assigned region, securing inaugural partnerships, and developing scalable playbooks for rapid market entry and replication.
- - Revenue Target Achievement: Consistently shatter ambitious quarterly/annual sales quotas via high-impact on-site demos, customized presentations, and strategic upselling of flagship products like Bharat English Test and FluentEdge to drive adoption and renewals
- - Relationship Building: Forge long-term, high-trust relationships with Vice-Chancellors, Chancellors, and Registrars; deeply decode institutional pain points (e.g., student employability, English proficiency gaps) and deliver bespoke AI EdTech solutions that build loyalty and referrals.
- - Pipeline Management: Own end-to-end sales pipeline mastery, including daily CRM updates, accurate 90-day forecasting, win/loss analysis, and KPI tracking (e.g., conversion rates >30%, cycle time <60 days) to outperform targets and enable data-driven decisions.
- - Lead Generation: Strategically amplify WeXL AI's brand at 8-10 key education conferences, webinars, and forums annually; design engaging booths/sessions, capture 200+ qualified leads per event, and nurture them into pipeline opportunities.
- - Travel and Deal Closure: Undertake extensive travel to top-tier institutions for face-to-face engagements, objection handling, and high-stakes negotiations; close transformative deals by aligning product value with university goals, achieving 70%+ close rates on advanced opportunities.
- - Market Intelligence Gathering: Perform ongoing regional competitor benchmarking (e.g., vs. other AI assessment tools), scout emerging EdTech trends, and gather customer feedback to refine go-to-market tactics and maintain a competitive edge.
- - Team Collaboration and Enablement: Partner closely with product, marketing, and central sales teams for co-created collateral and joint strategies; if applicable, onboard and mentor 2-3 junior reps (post initial regional revenue uptick) on regional insights, deal strategies, and best practices to accelerate ramp-up
- - Cross-Sell and Account Expansion: Proactively mine existing partnerships for upsell/expansion (e.g., from single product to full suite across departments); target 20-30% annual revenue growth per account through deeper penetration and multi-campus rollouts.
- - Reporting and Accountability: Produce crisp weekly/monthly dashboards (via CRM tools like Salesforce) covering pipeline velocity, win rates, revenue forecasts, and regional insights; present to leadership with actionable recommendations for strategic pivots.
- - Event Leadership: Lead WeXL AI's participation in regional education expos and fairs; manage booth logistics, live demos, and follow-ups to convert 40%+ of event interactions into demos or pilots, fueling the sales funnel.
- - Cross-Vertical Product Expansion: Participate in company-driven initiatives for cross-vertical product expansion (e.g., Healthcare & Retail solutions) as needed to diversify revenue streams and accelerate market penetration.
