Job Title: Regional Sales Manager
Location: West
CTC Range: 16-18 Lakhs
Experience: 6-9 years in sales leadership, preferably FMCG/F&B
Department: Sales
About Swa Artisanal Syrups
At Swa Artisanal Syrups, we craft natural, small-batch syrups using real ingredients, no artificial flavors, no shortcuts. We partner with cafés, restaurants, bars, hotels, and modern trade outlets across India, bringing authentic taste and creativity to every beverage.
We are looking for a passionate and driven Sales Executive to represent Swa in Mumbai and nearby areas, building strong relationships and expanding our footprint in the vibrant F&B scene.
www.drinkswa.com/,
https://www.instagram.com/swa.artisanalsyrups/
Key Responsibilities
- Lead a team of Area/Territory Sales Managers to achieve regional sales targets (monthly/quarterly/annual).
- Develop and execute regional sales strategies, including territory planning, distributor networks, and key account management.
- Identify expansion opportunities, onboard new clients (cafés, bars, hotels, HoReCa, modern trade), and drive upselling/cross-selling.
- Conduct market analysis, competitor tracking, and forecasting to optimize performance.
- Collaborate with marketing/operations for product launches, demos, promotions, and supply chain efficiency.
- Monitor team KPIs, provide coaching/training, and submit regional reports/expense updates.
Principal Accountabilities
- Sales volume (litres) & value (Rs lakhs)
- Sales Team Development and rigour
- Distributor set-up & success
- New geographies open in the region
- New product launch/market - GTM & success
- Coverage & account penetration (Nos)
- Flavours per account
- Outstanding (No of Days)
Requirements
- 6-9 years of relevant experience in techno-commercial or sales management, ideally in FMCG, beverages, or F&B/HoReCa.
- Bachelor's degree (MBA preferred); proven track record in team leadership and target achievement.
- Strong strategic thinking, negotiation, and relationship-building skills.
- Proficiency in MS Excel/CRM tools; willingness for travel across regions.
- Self-motivated leader with deep F&B market knowledge.
What We Offer
- Opportunity to be part of a fast-growing, premium artisanal beverage brand.
- Dynamic, collaborative, and creative work environment.
- Ownership, autonomy, and growth from Day 1
- Competitive compensation with attractive sales incentives.
