Regional Sales Manager

Function: Offline Distribution

Regional Sales Experience in the following regions: Bihar, Jharkhand, Madhya Pradesh, Karnataka, Rajasthan, Punjab, Himachal Pradesh, Uttarakhand

Reports to: Central Programme Manager, Offline Distribution

Employment: Full-time, on-roll

We are looking for a State Field Manager to lead and grow a team of 15–20 field Relationship Managers under the Light-Touch RM model.

You will own state-level sales and AUM performance, coach RMs, drive customer acquisition, and build local presence through community activations and events. This is a hands-on, field-oriented role requiring extensive travel and direct customer engagement.

Team & Sales Leadership

• Manage, coach and motivate 15–20 RMs through regular reviews, 1:1s and field coaching.
• Identify and improve funnel gaps across meetings, pitches, referrals and AUM.
• Deliver state-level targets for customer acquisition, retained AUM, referrals and activations.
• Personally acquire and close key customers and lead from the field.

On-Ground Activations

• Plan and execute society camps, senior-citizen clinics, festival stalls and other community events.
• Build relationships with RWAs, societies, clubs and venues.
• Convert activations into qualified leads through timely follow-ups and referrals.

Hiring & Team Development

• Partner with hiring/vendor teams to source and select suitable RMs.
• Onboard new RMs with clear territory plans, targets and operating processes.
• Drive team engagement, performance and retention.

Quality & Reporting

• Ensure compliance with no-cash, no-mis-selling and data-protection standards.
• Conduct quality checks and maintain CRM, activity registers and kit reconciliation.
• Report state performance to the central team.
  

• 3–4 years of people-management experience with a track record of delivering sales targets through a team.
• Strong field-sales experience, preferably in BFSI, fintech, insurance, telecom, FMCG or similar sectors.
• Hands-on and comfortable working extensively on the ground.
• Willing to travel across the state at short notice; access to personal transportation and a smartphone.
• Experience planning and executing on-ground activations or community events.
• Fluency in the state's primary language, with working Hindi/English.
• Comfortable using CRM/dashboards to review performance and coach teams.

Good to have: Experience launching new markets/territories, exposure to investments or wealth distribution, and a graduate degree.

• High-agency and hands-on, with a strong coaching mindset.
• High integrity and committed to quality and compliant selling.
• Resilient, mobile and comfortable operating in a fast-paced, build-from-scratch environment.