Regional Sales Manager

Role Overview

The Regional Sales Manager will be responsible for driving revenue growth and market expansion across the assigned region through multiple sales channels including General Trade, Modern Trade, Institutional Sales, and E-commerce.

The role will focus on building strong distributor networks, managing key accounts, expanding market reach, and ensuring excellent on-ground execution across channels. The incumbent will lead a team of Area Sales Managers and work closely with internal teams to drive sales performance, improve channel productivity, and strengthen brand presence across the region.

Key Responsibilities

1. Regional Sales Strategy & Target Delivery
2. Channel Development & Expansion
3. Distributor & Key Account Management
4. Market Execution & Sales Operations
5. Team Leadership & Capability Building
6. Performance Tracking & Reporting

Qualifications and Experience

1. 68 years of experience in FMCG sales, preferably across multiple channels
2. Experience managing regional markets and leading sales teams.
3. MBA / Postgraduate in Business Management preferred.