Regional Sales Manager

Regional Sales Manager

Location: Bihar

Department: Sales- Vehicle Finance

Reports To: Zonal Sales Head / National Sales Manager

Industry: Electric Vehicles- Financial Services

Job Summary:

We are seeking a dynamic and results-driven Regional Sales Manager -Bihar to lead and grow our 3-wheeler vehicle sales across a defined region in Bihar. The ideal candidate will be responsible for dealer management, regional business development, market penetration, and leading a high-performing field sales team to meet volume, revenue, and market share targets and execution of

regional sales strategies aligned with the company's goals.

Responsibilities:

-Develop and execute regional sales strategies for 3-wheeler vehicles to achieve volume and revenue targets.

-Manage and mentor a team of sales representatives and ASMs, including hiring, training, performance evaluation, and goal setting.

-Ensure sales policies and CRM practices are followed for structured and process-driven execution.

-Monitor daily field activities and potential follow-ups.

-Build and maintain strong relationships with key customers, stakeholders and Dealer partners.

-Ensure availability of stock and proper display of vehicles at all the showrooms. Monitor market trends and competitor activity to identify business opportunities and threats.

-Collaborate with marketing, product, and customer support teams to ensure alignment and optimize sales outcomes.

-Provide accurate sales forecasting and regular reports on regional performance to senior leadership.

-Ensure adherence to sales policies, procedures, and ethical standards.

-Attend industry events, trade shows, and client meetings as required.

Key Responsibilities

Business Development & Growth

• Achieve state-level monthly and annual disbursement targets for 3-wheeler loans.
• Drive penetration across all key markets and towns; identify and activate high-potential dealers.
• Launch local promotional campaigns and partnerships to enhance visibility.

Dealer & Channel Management

• Build and nurture relationships with multi-brand 3-wheeler dealers, DSAs, and channel partners.
• Negotiate commercial terms and ensure timely dealer onboarding.
• Support dealers with product training and financing scheme updates.

Team Leadership

• Recruit, train, and lead Area/Branch Sales Managers and field sales officers.
• Monitor team performance through regular reviews and performance dashboards.
• Design and implement incentive and motivation programs to maximize productivity.

Credit & Portfolio Quality

• Coordinate with Credit and Risk teams to ensure strong portfolio health and low NPAs.
• Monitor early delinquencies and assist collections team in resolving overdue accounts.

Market Intelligence & Strategy

• Track competitor activities, pricing, and market trends to recommend strategic initiatives.
• Provide regular business insights and feedback to senior management.

Compliance & Reporting

• Ensure all operations follow company policies, RBI guidelines and regulatory norms.
• Prepare and present periodic MIS and performance reports.

Key Performance Indicators (KPIs)

• Monthly/quarterly loan disbursement volume ( value & number of cases).
• Number of new dealer/DSA activations per quarter.
• Portfolio quality: NPA ratio and early delinquency percentage.
• Collection efficiency across the state.
• Team productivity: average disbursement per sales officer.

Candidate Profile

• Education: Graduate / MBA in Finance or Marketing preferred.
• Experience: 8- 12 years in vehicle finance (3-wheeler /auto loans or commercial vehicle loans), with at least 3- 4 years leading state or regional sales teams.
• Strong dealer network and established relationships with multi-brand 3-wheeler dealerships in Bihar.
• Proven track record of meeting aggressive sales and collection targets.
• Excellent leadership, negotiation, and communication skills.
• Willingness to travel extensively.

Key Requirements:

· Minimum 8-12+ years of progressive experience in automotive sales, including 3W or 4W segments.

· At least 3 years in a regional or area manager role managing multiple showrooms or branches.

· Demonstrated success in launching new products and expanding regional sales presence.

· Bachelor's degree in any discipline; MBA (Finance or Marketing)