Regional Sales Manager

Regional Manager – Sales & Marketing (FMCG)

Location: Mumbai / New Delhi, India

Experience: 8–10+ years in FMCG Sales - GT

Salary - 25- 30 Lakhs per annum plus benefits.

Qualification: Bachelor's degree required; MBA/PGDM in Sales & Marketing preferred

We are looking for a dynamic and results-driven Regional Manager – Sales & Marketing to lead regional sales operations, drive market expansion, and strengthen distribution across the assigned region.

The ideal candidate will have strong expertise in FMCG sales, distributor management, team leadership, and business development, with a proven track record of achieving sales targets and driving profitable growth.

Key Responsibilities:

• Drive regional sales targets, revenue growth, and Annual Operating Plan (AOP) execution.
• Manage and expand distributor networks to improve market penetration and distribution coverage.
• Develop and execute sales strategies across General Trade (GT) and Modern Trade (MT).
• Lead, coach, and develop Area Sales Managers and field sales teams.
• Identify new markets, untapped territories, and business development opportunities.
• Monitor sales performance, forecasting, inventory, and distributor profitability.
• Execute trade marketing initiatives, promotional activities, and retail visibility plans.
• Analyse market trends, competitor activities, and customer requirements to drive business growth.

Requirements:

• 8–10+ years of experience in FMCG sales, with at least 3 years in a managerial or team leadership role.
• Strong experience in distributor management, regional sales planning, and market expansion.
• Proven ability to deliver sales targets and manage business performance.
• Experience handling GT and MT channels will be an advantage.
• Strong leadership, negotiation, analytical, and stakeholder management skills.
• Exposure to the North and/or West Indian markets is preferred.