Incase of interest and fitment with the role, please share your resume to [Confidential Information]
Location: Vijayawada
Company: AWL Agri Business Limited
Reporting To: Cluster Sales Head South India
About the Company
AWL Agri Business Limited is one of India's leading food and FMCG organizations, known for its strong portfolio of trusted consumer products. Our flagship brand Fortune is a market leader in edible oils and enjoys widespread consumer trust across the country. The company is committed to delivering high-quality food products and driving sustainable growth.
Role Overview
The Regional Sales Manager will be responsible for driving sales growth, market expansion, and distribution excellence across Andhra Pradesh. The role involves leading a team, managing channel partners, and ensuring strong execution of sales strategies in alignment with organizational goals.
Key Responsibilities
- Sales Strategy & Execution - Develop and implement regional sales plans to achieve volume, value, and market share targets.
- Drive primary and secondary sales across all channels (General Trade, Modern Trade, and Institutional Sales where applicable).
- Distribution Management Strengthen and expand the distribution network across Andhra Pradesh.
- Ensure optimum coverage, availability, and visibility of products across urban and rural markets.
- Team Leadership - Lead, mentor, and develop a high-performing sales team.
- Set clear KPIs, monitor performance, and drive accountability.
- Channel & Trade Management - Build strong relationships with distributors, retailers, and key accounts.
- Monitor trade schemes, pricing, and competitor activities.
- Market Development - Identify new business opportunities and drive market penetration initiatives.
- Ensure effective execution of marketing campaigns and promotions.
- Operational Excellence - Ensure efficient stock management and minimize inventory gaps.
- Maintain discipline in reporting, forecasting, and sales analytics.
Key Performance Indicators (KPIs)
- Achievement of sales targets (volume & value)
- Market share growth
- Distribution expansion and outlet coverage
- Team productivity and retention
- ROI on trade spends and promotions
Qualifications & Experience
- Graduate in any discipline; MBA in Sales/Marketing preferred
- 1116 years of experience in sales within the FMCG / food industry
- Proven track record in handling large geographies and delivering consistent growth
- Strong understanding of the Andhra Pradesh market is highly desirable
Key Skills & Competencies
- Strong leadership and team management skills
- Excellent negotiation and relationship management abilities
- Analytical mindset with data-driven decision-making
- High execution focus and result orientation
- Ability to work in a dynamic and competitive environment
Incase of interest and fitment with the role, please share your resume to [HIDDEN TEXT]
