Regional Sales Lead - Mumbai

Regional Sales Lead Mumbai

Location: Mumbai

Experience: 510 years in channel sales (Consumer Appliances)

Role Summary

Own regional revenue and distribution for Jyoti Home Appliances. You'll build and scale a high-performing dealerdistributor network, lead a team of field executives, expand into new markets, and ensure flawless in-store brand execution.

Key Responsibilities

• Distributor Management

• Identify, appoint, and onboard distributors; negotiate terms, targets, and credit norms.
• Drive primary sales, inventory turns, fill rates, and timely claim settlement.
• Onboard new distributors basis regional demand.

• Dealer Development

• Prospect and onboard new dealers in priority areas.
• Build dealer relationships; drive range selling, planograms, and share of shelf.
• Execute trade schemes, loyalty programs, and sell-out interventions with clear ROI.

• Team Leadership

• Lead and coach Sales Executives: beat planning, productivity (calls/day), funnel hygiene, and territory expansion.
• Set weekly/monthly targets; conduct market work-withs, reviews, and skill training.

• Market Expansion & Consolidation

• Expand newer areas/markets using town-class mapping, whitespace analysis, and outlet universe building.
• Consolidate existing markets by improving numeric & weighted distribution, channel mix, and repeat purchase rates.

• Brand Execution

• Oversee and direct installation of in-store brand collaterals (POSM, fixtures, demo units, display bays).
• Audit execution quality, planogram compliance, and uptime; resolve installation/vendor issues.

• Planning & Reporting

• Build monthly/quarterly plans, demand forecasts, and beat/route coverage.
• Track primary vs. secondary sales, promo effectiveness, pricing hygiene, and competitive activity.
• Maintain CRM/ERP discipline; publish dashboards and action plans.

• Cross-Functional Coordination

• Liaise with Marketing (BTL/activations), Supply Chain (stocking, dispatch), Service (installation/after-sales), and Finance (claims/credit).

Qualifications

Graduate preferred; proven channel sales experience in home appliances.

Strong distributor & dealer onboarding track record.

People leadership: hiring, coaching, performance management for field teams.

Data-driven: Excel/Google Sheets, CRM usage, territory planning & forecasting.

Excellent negotiation, relationship building, and problem-solving.

Fluency in English, Hindi, Marathi; willingness to travel.

Compensation & Benefits

Fixed + Performance-linked variable

If this sounds exciting and interests you, you can drop us an email with your CV/Resume at [Confidential Information].