Key Responsibilities
Business Planning
- Understand business objectives for the Region and develop a Marketing plan for the Region along with Channel partners
- Develop local marketing programs to solve for problems specific to the region: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering
- Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget
- Develop the annual marketing calendar for the Region including event tie-ups, channel promotions and other visibility initiatives the organization needs to undertake
- Scan the business environment on a continuous basis to identify, analyze and capture market trends and share the same with Head of Marketing and Regional Sales teams
Marketing Operations
- Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
- Drive execution of the BTL marketing activities by Channel partner teams including event tie-ups, dealer and retailer promotions and other visibility initiatives
- Work with agencies to deliver and execute marketing campaigns - Brief agencies to deliver campaign concepts and media plans, review agency proposals, manage campaign budget, evaluate campaign results, and collate post-campaign reports.
- Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
- Identify local partners / affiliates and methods for lead generation
- Identify events or forums with opportunities for participation by NMIMS and ensure participation through channel partners in association with the Regional Sales teams
- Build and effectively manage relationships with local media partners
- Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for partners and launch events, radio and print promotion etc.
Operational Excellence:
- Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
- Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Head-Marketing
Key InteractionsInternal StakeholdersExternal StakeholdersHODs at NCDOEVendorsUniversity DepartmentsMarketing AgenciesDimensions
- Manage team of 1-2 members
- Responsibility for the annual budgets of assigned regional market
Requirements- Skills & Competencies
- Good written and verbal communication
- Ability to multi-task and deliver against a number of priorities
- Strong ownership and customer focus
- Creativity, detail oriented and able to drive projects through to completion.
- Proven experience as BTL, Activations and events
- End-to-end program management experience
- Strong analytical and quantitative skills
- Online and Digital experience will be an added advantage
Requirements- Education & work experience
- Bachelor s degree in marketing, business administration, or related field.
- 6-8 years of experience inEvents Organization and Execution,Marketing and Business Development.
- Solid background in direct response/acquisition marketing.
- Knowledge of Internet marketing and content management systems.
- Solid understanding of sales and marketing functions (e.g., strategy, planning, forecasting
