Job Summary
This role leads the strategic and operational marketing agenda for the Polymers Building and Infrastructure (B&I) business in India and across Asia.
Key responsibilities include strategic marketing, market insights generation, portfolio and segment leadership, pricing strategy, new market and application development, as well as cross-functional collaboration with Sales, R&D, Technical Service, Global Marketing, and Business Teams. This role requires strong technical understanding, commercial acumen, and the ability to shape mid- and long-term business direction.
Key Responsibilities
Strategic Marketing & Market Insights
- Lead market analysis to identify opportunities and challenges across B&I segments.
- Generate insights from industry trends, competitors, and customers to guide strategic direction.
Business Strategy & Portfolio Optimization
- Shape and execute long-term business strategies with regional and global stakeholders.
- Drive portfolio optimization and ensure alignment with customer needs and market potential.
- Execute and support growth strategies for priority applications such as Tile Adhesives.
New Market & Application Development
- Identify unmet needs and emerging application trends in the construction and adhesives space.
- Partner with Technical Service, R&D, and value-chain stakeholders to co-develop solutions.
Marketing Execution & Lead Generation
- Develop and implement regional marketing plans, campaigns, and customer development programs.
- Utilize digital tools and CRM systems to manage and measure outcomes.
- Organize participation in industry events and customer workshops.
Internal Collaboration & Knowledge Sharing
- Work closely with sales, marketing, product management, R&D, and global teams to ensure alignment.
- Provide continuous market insights and share best practices across the region.
Customer & Channel Engagement
- Engage key customers and influencers with Sales to strengthen relationships and generate insights.
- Support value-based solution development and opportunity management.
Strategic Projects & Future Markets
- Drive specific segment focus, KPI steering, and long-term innovation priorities.
- Support exploration of new markets, emerging chemistries, and strategic initiatives.
- Colead the annual Strategy Kickoff (SKL) for Polymers Asia together with the Regional Business Head, shaping the mid to longterm strategic direction for the region.
Job Requirements
- Degree in Chemical Engineering or related field; MBA preferred
- 10-15 years of B2B marketing experience within the Chemical industry, ideally in Polymers Dispersible Powder Polymers and Dispersions
- Technical understanding of DDP (Dispersible Dry Polymer) / RDP (Re-dispersible Polymer Powder) and Dry Mix industry
- Proven experience in strategic marketing, product management, pricing, and cross-functional collaboration
- Proficient in Marketing Analytics & Digital platforms, and market intelligence tools such as Tableau, Nielsen, or similar
- Experience with CRM systems such as SAP or Salesforce is an advantage
- Comfortable working in a matrix organization across cultures and time zone
- Demonstrated ability to work and lead in a multi-country marketing project/team, with experience coaching, guiding, and building capabilities across diverse stakeholders and functions.
- Willing to travel across India (including domestic flights) and across Asia as required.
