About the Company
Piab is a company dedicated to innovation and excellence in the field of automation and industrial solutions. Our mission is to enhance productivity and efficiency for our customers through cutting-edge technology and a commitment to sustainability. We foster a culture of collaboration, creativity, and continuous improvement.
About the Role
We're looking for an agile, hands-on Marketing Manager who can drive both strategy and execution. You'll run integrated marketing across digital and offline channels to build awareness, generate demand, and support sales for Piab in India - working closely with our global teams.
Responsibilities
Strategy & Campaigns
- Own and execute the annual marketing plan with strong digital focus (SEO, SEM, social, email, automation, events), in collaboration with HQ.
- Analyze market, customer and competitor insights to identify opportunities.
- Plan and run multi-channel campaigns using automation and CRM tools to drive and manage leads.
Content, brand & sales enablement
- Manage website content and landing pages to improve UX, SEO and conversions.
- Create and coordinate content (blogs, case studies, social, videos, emailers, sales collateral).
- Develop and maintain sales enablement assets (presentations, one-pagers, case studies).
Collaboration & go-to-market
- Localize global campaigns, product launches and messaging for the Indian market.
- Support channel partners with campaigns and co-marketing activities.
- Translate technical product features into clear customer value and partner with sales on lead qualification.
Tools, AI & design
- Use modern marketing tools and generative AI to accelerate content and insights.
- Create visual assets using Canva, Figma or Adobe tools.
Budget, vendors & reporting
- Manage your marketing budget and coordinate with agencies/vendors for high-quality output.
- Track and report performance (traffic, leads, engagement, ROI), pipeline contribution and turn insights into actions.
Qualifications
- Bachelor's degree in Marketing, Business, Communications or similar; MBA/PG a plus.
- 6+ years of marketing experience, including 4+ years in digital.
Required Skills
- Experience in fast-moving or scale-up environments with broad marketing ownership.
- Hands-on skills in SEO/SEM, social, analytics (GA4), email marketing and marketing automation/CRM (HubSpot, Salesforce, Marketo, Pardot).
- Solid experience in producing high-quality visuals and content using tools like Canva/Figma/Adobe.
- Strong communicator with analytical skills and confidence in interpreting dashboards/KPIs.
- Positive, proactive and collaborative with a strong sense of ownership.
Preferred Skills
- Experience in managing marketing budgets and vendor relationships.
- Ability to work in a fast-paced environment and adapt to changing priorities.
Pay range and compensation package
Competitive salary based on experience and qualifications.
Equal Opportunity Statement
Piab is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued and respected.
