About the Role
The Regional Marketing Manager will lead the marketing strategy for Allen's offline programs in a specific region. The role focuses on driving student and parent engagement, lead generation, and enrolment growth through targeted campaigns and partnerships.
Key Responsibilities:
1. Marketing Strategy & Execution
- Design and implement regional marketing plans for classroom programs.
- Identify and engage target audiences (students & parents).
- Monitor market trends and adapt strategies accordingly.
2. Lead Generation & Enrollment
- Set and achieve lead and enrollment targets.
- Use digital, social media, email, and CRM channels to drive leads.
- Plan and execute newspaper print, outdoor and BTL activities.
3. Brand Promotion
- Ensure brand consistency and reputation across the region.
- Execute brand-building initiatives and local promotions.
4. Channel & Partner Management
- Build relationships with schools and educational partners.
- Organize events, webinars, and seminars to promote programs.
5. Collaborate with Internal stakeholders
- Partner with creative, media, social, CRM team to deliver marketing collaterals.
- Partner with business and academics team to gather requirement.
Qualifications
- 5+ years of marketing experience, preferably in education/ banking/ insurance/ telecom or other lead generation industry.
- Strong understanding of lead generation and enrollment strategies.
- Excellent communication, leadership, and analytical skills.
- Ability to work in fast paced ambiguous environment.
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