Regional Marketing Manager

• Strategize, plan, implement, and manage corporate marketing strategy for the designated region
• Create and manage the annual regional marketing budget and ensure effective utilization
• Identify scheduling, media split, budget, and resource needs for short- and long-term campaigns
• Provide strategic insights through market research, competitive analysis, forecasts, and campaign results
• Collaborate with regional business teams to develop and execute branding strategies for new and existing courses
• Ensure consistent and strong brand messaging across all marketing channels
• Plan and execute ATL and BTL promotions, marketing database, email, social media, and display advertising campaigns
• Interact with marketing vendors, event organizers, and institutional management for campaign success
• Coordinate with the corporate digital marketing team for regional digital engagement
• Develop media relations strategy and secure high-level placements in print, broadcast, and online media
• Train and build capabilities of branch managers and regional sales heads in regional marketing initiatives, vendor management, and market positioning

Knowledge & Key Skills

• Leadership skills and ability to prioritize and set goals
• Experience in executing successful marketing campaigns
• Proficiency in social and earned media
• Solid knowledge of web analytics, Google AdWords, and CRM systems
• Strong business acumen and innovative thinking
• Proven ability to identify target audiences and lead engaging cross-channel campaigns
• Comfort with data, metrics, and spreadsheets
• Strong communication, presentation, and persuasion skills
• Excellent verbal and written communication skills