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Regional Marketing Incharge (Ahmedabad)

NITCO LIMITED
Ahmedabad, India
2-5 Years
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  • Posted 11 days ago
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Job Description

Key Responsibilities:

  • NPD (New Product Development) Activation
  • Identify dealers based on product profiles.
  • Execute sampling for new products.
  • Organize NPD activation meets (Local Showrooms/Hotels).
  • Monitor placement and launch of new products.
  • Franchisees & LS (Large Stores) Support
  • Provide display support for existing LS, LSE, and Looks stores.
  • Coordinate branding and display for new LSE and Looks stores.
  • Execute in-shop branding and paneling activities.
  • Market Development Activities
  • Plan regional activity calendars.
  • Plan and seek approvals for marketing expenses.
  • Track trade marketing budget vs. utilization.
  • Organize roadshows, exhibitions, and small local events.
  • Trade Partner Engagement
  • Select towns and dealers in collaboration with RM and aid SE/AM in organizing:
  • Dealer sales staff meets
  • Mason and contractor meets
  • Dealer/sub-dealer meets
  • Channel Activation Branding & Displays
  • Support display efforts for top 80% contributing MBO dealers and new dealers.
  • Execute in-shop branding and paneling at MBOs.
  • Manage dealer boards and signage for new and selected existing dealers.
  • Allocate and dispatch marketing collaterals.
  • Handle vendors and external merchandising agencies.
  • Sampling Custodian
  • Coordinate sampling for new dealers.
  • Assist RM in sampling for existing products.
  • Monitor sampling effectiveness vs. order generation.
  • Competition & Market Intelligence
  • Track new products, price lists, and schemes via SE/AM reports.
  • Gather marketing intelligence on display innovations and competitor showrooms.

Qualifications & Experience Required:

  • Minimum graduate in any stream.
  • 25 years of relevant experience in marketing or trade roles.

Skills Required:

  • Functional knowledge of branding and marketing.
  • Proficiency in MS Office.
  • Event management skills.

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More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

NITCO LIMITED

Job ID: 144856733

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Last Updated: 24-03-2026 03:45:11 PM
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