Regional Manager - West (Home Try-On)

Lenskart HTO (Home Try-On) is one of the most differentiated businesses in Indian retail -

trained Field Executives visit customers at home for a personalised eyewear experience that

includes an eye test and a curated frame selection. It is a high-growth, field-intensive model

that requires exceptional execution leadership on the ground.

The Regional Manager - West owns the entire HTO business across the western region -

revenue, FE team performance, zone expansion, and the operational playbook. This is a

hands-on leadership role with full P&L accountability and direct visibility with senior

leadership.

What You Will Own

• City-level HTO revenue target with full P&L accountability

• hiring, on-boarding, daily performance, and coaching across zones FE team

management

• Identifying high-opportunity pincodes and building coverage strategy Zone planning

and expansion

• Diagnosing and improving appointment attendance %, conversion %, and ATV Funnel

health

• Organic, affiliate, and paid mix; working with central teams on lead quality Lead channel

oversight

• Weekly performance reviews and reporting to HTO leadership

• Building the city playbook that scales as the team grows

What We Are Looking For

• 4+ years in B2C direct or field sales — you have lived the daily execution grind

• Experience building and managing frontline teams of 50+ with structured hiring and

coaching frameworks

• Strong diagnostic instinct — you decompose a funnel problem before jumping to

solutions

• Data fluency — comfortable with FE-level metrics, zone-level tracking, and weekly

performance reviews

• High ownership mindset — you treat the city like your own business

• Based in Mumbai (non-negotiable)

Preferred Background

• Prior experience in home-visit, D2C, or appointment-led sales models

• Experience managing distributed field teams across multiple zones or geographies

• Familiarity with CRM tools and performance dashboards (Leadsquared, Zoho, Power BI,

or equivalent)

● MBA from a Tier 1 institution preferred

Why This Role

• Full city ownership from week one - you set the strategy and run the execution

• Direct visibility with Lenskart senior leadership team

• A category that is genuinely changing how India experiences eyecare

• High-growth business with a clear path to regional and national scope