Location: Delhi
Work Experience: 10 to 12 years
Education: Master's Degree
Key Result Areas
- Tapping Business Potential for the Region:
- Prepare quarterly footfall generation activity plans for stores, ensuring each store receives adequate support. Create store business plans in consultation with ARMs and teams, coordinating with Head Office for smooth execution.
- Competition Analysis:
- Analyze competition data to develop competitive strategies, identify emerging opportunities and threats, and recommend appropriate actions. Network with competition staff for better market insights and validation of trends.
- Business Development:
- Visit and evaluate potential B/C sites, filter leads from ARMs, and maintain relationships with local RBD representatives.
- Franchisee Management:
- Manage franchisee business relationships and resolve conflicts effectively.
- SOP Compliance:
- Monitor ARM and audit reports to identify recurring trends and ensure standard operating procedures are adhered to.
- Merchandise Management:
- Oversee ARM reports and audits to spot recurring trends and address merchandise-related issues.
- Visual Merchandising (VM):
- Monitor VM effectiveness at outlets and recommend improvements.
- Store Operations:
- Analyze store opening quality and delays. Ensure compliance in cash, stock, cost management, housekeeping, and staff attendance. Design and monitor new store launch plans with necessary handholding for initial months.
- Understanding Consumer Needs:
- Monitor CRM registrations and analyze consumer behavior to improve customer service. Provide consumer insights to ARMs and store teams. Develop relationships with top customers (approx. 5 per store).
- Team Management:
- Lead recruitment of ARMs and Store Managers under ROM guidance. Conduct ARM appraisals and address motivational issues. Set weekly sales targets for ARMs based on market trends and monthly business expectations. Manage spend budgets and recommend adjustments. Prepare training modules and calendars aligned with business needs.
Desired Skills and Experience:
Sales, Sales & Marketing Alignment, Sales & Marketing Leadership
Function: Sales & Retail Operations
