Reels Content Strategist

Designation Reels Content Strategist

Location 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003

Days of working 5 (Sat& Sun fixed off)

About the Role -

We are looking for a highly creative and trend-aware individual who understands how Gen Z consumes short-form content, especially on Instagram Reels. The role focuses on conceptualizing engaging, culturally relevant, and platform-native reel ideas that can drive strong engagement and reach.

This is primarily a concept and strategy role. The candidate will not be required to shoot or edit content, but should have a solid understanding of the shooting and editing process to ensure ideas are practical and execution-friendly.

Key Responsibilities-

Develop creative concepts and storylines for Instagram Reels aligned with brand goals

Stay updated with Gen Z trends, memes, formats, and viral content patterns

Translate trends into brand-relevant content ideas rather than simply replicating them

Create reel concepts with strong hooks, engaging flow, and clear end payoffs

Provide direction on camera angles, framing, transitions, pacing, captions, and music usage

Collaborate with marketing, social media, and production teams to ensure concepts are executed as intended

Maintain a strong understanding of what drives engagement, retention, and relatability on Instagram Reels

Support content planning and maintain oversight of the creative pipeline

Required Skills-

Strong creative thinking and ideation skills

Deep understanding of Gen Z internet culture and short-form content behavior

High awareness of current and emerging social media trends

Working knowledge of reel shooting techniques and editing styles

Ability to clearly communicate creative ideas and guide internal teams

Strong coordination and collaboration skills

Good to Have-

Prior experience working on content for brands or creators

Understanding of social media analytics and content performance insights

Experience collaborating with creators, editors, or social media teams