Qualitative Researcher (Consumer Insights Specialist)

Are you passionate about understanding what drives consumer behavior Do you thrive on turning complex data into compelling stories that shape business strategyMavenMagnet AIis looking for aConsumer Insights Specialistto join our dynamic team and help global brands make smarter, insight-driven decisions.

About the Role:

As a Consumer Insights Specialist, you'll lead end-to-end qualitative research projects for some of the world's most recognized brands across industries likeCPG, Automotive, Tech and Telecom and Hospitality. You'll harness the power ofConversation Research - our cutting-edge, AI-powered methodology - to uncover deep, actionable insights from digital conversations.

You'll also collaborate closely with ourdata science teamto co-developGenerative AI-powered insight solutions, pushing the boundaries of how qualitative research is conducted and delivered.

What you will do

• Lead qualitative research initiatives from design to delivery, using innovative conversation research methodologies
• Analyze digital conversations and cultural trends to extract meaningful consumer insights
• Collaborate with data scientists to develop and refineGen AI-powered insight tools and frameworks
• Deliver strategic recommendations through compelling storytelling and data synthesis
• Work cross-functionally with product, marketing, and sales teams to embed insights into business strategy
• Stay ahead of the curve by exploring emerging research techniques and industry trends

What we are looking for

• 23 yearsof hands-on experience in qualitative market research or consumer insights
• Master's degree inMarketing (Research) or Psychology or Economics
• Proven expertise in research design, content analysis, and insight presentation
• Strong command ofEnglish and Hindi(written and verbal)
• Analytical mindset with a knack for interpreting complex qualitative data
• Excellent communication and storytelling skills
• A portfolio that showcases your ability to turn research into impact

Why join us

• Afast-paced, intellectually stimulatingenvironment where high performers thrive
• Competitive salary
• Work withelite professionalsand global clients
• Opportunities to shape the future of insights throughAI-driven innovation
• A culture that valuescuriosity, ownership, and bold thinking

About the Company:

MavenMagnet AI is transforming the insights generation industry by delivering in-depth analytics with significant time and cost efficiency as compared to traditional alternatives. Our SaaS platform - Insights Assistant - uses disruptive deep learning analytical capabilities to harness innumerable datasets, and empower brands and organization with actionable qualitative insights on a quantitative scale to help them make more efficient business decisions.

Focus area is conversational research. Conversational research does not involve moderation of discussions, surveys or online panels. Instead, it uses the conversations that the consumers are having on various online interactive platforms with their friends and family to gather true insights. It is observation without disruption. It is free of bias or staging that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights.

Services: Digital ethnography, category research, brand imagery mapping, integrated campaign tracking and optimization, corporate reputation analysis etc.

Video Link: https://vimeo.com/868602564

If you're ready to bring your passion and dedication to a team that's redefining the future of consumer insights, we'd love to hear from you.