About the Role: We are looking for a dynamic PR professional to define and manage the organization's public image by driving effective communication with media, customers, and key stakeholders. This role will be responsible for building strong brand visibility through strategic PR initiatives across digital, print, events, and influencer ecosystems.
Key Responsibilities:
- Define and execute PR strategy across digital, print, events, and social/influencer platforms
- Drive media coverage by identifying and pitching relevant brand stories (store launches, campaigns, expansions, etc.)
- Build and manage relationships with journalists, media houses, influencers, and PR agencies
- Act as the primary POC for all PR and media communications
- Collaborate with PR agencies to plan and execute campaigns aligned with brand goals
- Draft and release press notes, media pitches, and official statements
- Partner with marketing & social teams to ensure consistent brand messaging
- Monitor media coverage, track trends, and manage brand reputation
- Support crisis communication with timely and accurate messaging
- Track and report PR performance metrics (coverage, reach, sentiment) .
What We're Looking For:
- Strong media network (lifestyle, F&B, retail preferred)
- Excellent communication & storytelling skills
- Experience handling PR agencies & influencer collaborations
- Ability to work in a fast-paced, brand-driven environment.
