Marketing Specialist

Job Description: Marketing Executive / Marketing Manager

Company: FEYDOR Apparel Private Limited

Location: Bangalore (On-site)

Industry: Apparel / Streetwear / D2C Fashion

Experience: 1–3 Years (Streetwear / Fashion / D2C preferred)

About FEYDOR

FEYDOR is a contemporary streetwear brand rooted in culture, design, and community. We focus on creating high-quality apparel with a strong identity, blending fashion, art, and storytelling. As a fast-growing D2C brand, FEYDOR is building a strong digital presence and cultural relevance in the Indian streetwear space.

Role Overview

We are looking for a creative and strategic Marketing professional who can ideate, plan, and execute end-to-end marketing initiatives for the brand. This role is for someone who understands brand-building, culture-driven marketing, and storytelling, not limited to paid ads or performance marketing alone.

Key Responsibilities

• Develop and execute overall marketing strategy aligned with FEYDOR's brand identity and business goals

• Ideate and plan brand campaigns, product launches, drops, and collaborations

• Drive content direction for social media, website, campaigns, and lookbooks in coordination with design and creative teams

• Work on organic growth strategies including social media, community building, influencer outreach, PR, and brand collaborations

• Coordinate with stylists, creators, photographers, and cultural platforms to build brand visibility

• Plan and manage marketing calendars (monthly & quarterly)

• Analyze campaign performance (reach, engagement, conversions) and optimize strategies accordingly

• Collaborate closely with founders, design, and production teams to maintain brand consistency

• Manage marketing budgets and ensure effective utilization of resources

Required Skills & Qualifications

• 1–3 years of experience in Marketing / Brand Marketing / Digital Marketing

• Strong understanding of streetwear, fashion, youth culture, and digital trends

• Ability to think creatively and execute ideas independently

• Experience with social media platforms (Instagram, YouTube, WhatsApp, etc.)

• Basic understanding of influencer marketing, PR, and content strategy

• Strong communication, planning, and coordination skills

• Data-driven mindset with creative thinking

Good to Have

• Experience in D2C fashion or lifestyle brands

• Exposure to influencer seeding, fashion PR, or celebrity styling

• Understanding of e-commerce platforms and customer funnels

• Ability to work in a fast-paced startup environment

What We Offer

• Opportunity to build and scale a streetwear brand from the ground up

• Creative ownership and freedom to experiment with ideas

• Direct collaboration with founders and core leadership

• Growth-oriented, culture-driven work environment