Public Relations Manager

Company: Sorta Famous

Location: Andheri West, Mumbai

Department: Public Relations

Reports To: Account Director

About Sorta Famous

Sorta Famous is a PR, social media, and influencer marketing agency based in Andheri West.

Role Overview

We're looking for a PR Manager to lead media relations strategy and execution for a portfolio of clients, manage a small team of PR executives, and serve as a senior point of contact for client communications and reputation management.

Key Responsibilities

• Own end-to-end PR strategy and execution for assigned client accounts
• Build and maintain strong relationships with journalists, editors, and media houses across print, digital, and broadcast
• Draft and pitch press releases, media notes, and story angles that land coverage
• Lead crisis communication and reputation management when needed
• Manage and mentor PR Executives, reviewing their pitches and media lists
• Present PR strategy, coverage reports, and results to clients directly
• Track media coverage and report on campaign performance and ROI
• Coordinate with the Social-Media and Influencer teams for integrated campaigns
• Stay on top of industry trends, journalist beats, and media landscape shifts

Requirements

• 5-8 years of experience in PR/communications, with at least 2 years in a managerial or team-lead capacity
• Agency background strongly preferred
• Strong existing media relationships across Indian print and digital outlets
• Excellent written and verbal communication skills
• Proven track record of securing high-quality media coverage
• Experience handling client-facing strategy conversations
• Ability to manage multiple accounts and deadlines simultaneously

What We Offer

• A fast-growing, high-energy PR and influencer marketing environment
• Growth path toward Senior PR Manager / Account Director