Agency:Kritical Edge Consulting Private Limited
Experience Required: Minimum 4-5 years
Reports to: Account Director / Practice Lead Corporate & Brand Communications
Location: Gurugram
Role Overview
We are seeking a Public Relations Manager/ Assistant Manager to lead strategic communications, media outreach, and content development for key clients, with a strong emphasis on storytelling and reputation building. The role requires deep media relationships, strong writing skills, and the ability to convert business priorities into compelling narratives.
You will work across accounts especially in renewable energy, infrastructure, sustainability, and corporate sectors helping clients build credibility, visibility, and trust.
Key Responsibilities
1. Strategy & PR Planning
- Develop PR and communication strategies aligned to client business goals
- Create messaging frameworks, media positioning, and narrative strategies
- Provide counsel to clients on communication issues & opportunities
2. Media Outreach & Relationship Building
- Build strong relationships with national, regional, and trade journalists
- Pitch compelling story ideas, interviews, and features
- Manage media interactions, briefings, and follow-ups
- Maintain updated media lists & engagement trackers
3. Content Development
- Draft high-impact communication material including:
- press releases
- articles & op-eds
- speeches
- media pitches
- company profiles
- briefing documents
- Simplify complex industry topics into clear, engaging narratives
4. Campaign Execution & Coordination
- Plan and execute PR campaigns, announcements, launches, and media activations
- Work closely with internal account teams and client stakeholders
- Ensure timely delivery and quality control across all outputs
5. Issues & Reputation Management
- Support proactive and reactive communication during sensitive situations
- Monitor media environment and recommend appropriate responses
6. Client Servicing
- Serve as day-to-day PR lead for assigned accounts
- Present plans, reports, and insights to clients
- Maintain strong client relationships and satisfaction
7. Industry Awareness
- Track sector and communication trends
- Identify fresh story angles and visibility opportunities
Key Skills & Competencies
- Strategic Mindset ability to shape client positioning
- Exceptional Writing Ability clarity, tone, storytelling
- Strong Media Relations proven journalist relationships
- Presentation & Communication Skills
- Crisis & Reputation Awareness
- Team Collaboration & Client Handling
Sector knowledge in energy, sustainability, infrastructure, technology, or corporate sectors will be an added advantage.
Qualifications
- Bachelor's/Master's degree in Public Relations, Journalism, Communications, Marketing, or related field
- Minimum 4-5 years PR experience agency experience preferred
- Demonstrated success in media engagement & content development
Success Metrics
- Quality & frequency of earned media coverage
- Client satisfaction & account growth
- Quality & impact of content developed
- Share of voice & brand positioning improvements
Why Work With Us
- Partner with high-growth brands & visionary leaders
- Opportunity to shape strategic narratives
- Collaborative & growth-focused agency environment
- Exposure to cross-sector PR mandates
How to Apply
Share your resume and writing samples with us at: [Confidential Information]
