Public Relations Manager

Role Overview

C Krishniah Chetty Group of Jewellers is seeking a PR & Influencer Manager to lead public relations initiatives and influencer collaborations for the brand.

This role will be responsible for strengthening the brand's presence across media platforms, building relationships with journalists and influencers, and ensuring consistent brand storytelling across communication channels.

The ideal candidate should have strong PR experience, excellent written and spoken English skills, and the ability to craft compelling narratives that align with a luxury brand's positioning.

Key Responsibilities

Public Relations

Develop and execute PR strategies to enhance brand visibility across print, digital, and lifestyle media

Build and maintain strong relationships with journalists, editors, and media houses

Coordinate media features, interviews, and editorial placements

Draft press releases, media notes, and brand communication materials

Track and report media coverage and PR performance

Influencer Marketing

Identify and onboard influencers aligned with the brand's positioning

Manage influencer outreach, collaborations, and partnerships

Coordinate influencer campaigns and content delivery

Ensure brand representation is consistent with CKC's luxury positioning

Brand Communication

Support marketing campaigns with PR amplification

Assist in developing brand narratives for collections, launches, and campaigns

Work closely with the marketing and creative teams to ensure consistent messaging

Events & Media Engagement

Coordinate media presence at brand launches, events, and activations

Manage press invitations and media guest lists

Facilitate influencer and media participation in brand experiences

Candidate Requirements

35 years of experience in Public Relations or brand communications

Strong written and spoken English communication skills

Experience managing media relations and influencer collaborations

Strong storytelling and copywriting abilities

Ability to manage multiple campaigns and stakeholders

Preferred Experience

Candidates with experience in luxury, fashion, lifestyle, jewellery, or premium consumer brands will be preferred.

Key Skills

Public Relations Strategy

Media Relations

Influencer Marketing

Brand Storytelling

Content & Copywriting

Campaign Coordination