Job Title: Public Relations Executive
Location: Noida Sector 132
Industry: Interior Design / Home Decor / Lifestyle / Fashion
Experience: 1-2 years (Experience in the Interior or Home Decor domain preferred)
Job Description:We are looking for a proactive and driven Public Relations Executive who can enhance brand presence while contributing to business growth through qualified lead generation. This role is a blend of strategic PR and business development, ideal for someone with excellent communication skills and a passion for interiors and lifestyle branding.
Roles & Responsibilities: Public Relations Responsibilities:- Develop and execute PR strategies to strengthen brand identity and visibility.
- Build and maintain strong relationships with lifestyle, interior, and home dcor media, influencers, and journalists.
- Draft compelling press releases, articles, and media pitches aligned with brand voice.
- Coordinate interviews, media interactions, and press events to generate brand buzz.
- Monitor media coverage and industry trends; identify opportunities for proactive storytelling.
- Assist in managing brand reputation and handling crisis communication, if required.
- Work closely with internal teams to align messaging and content with overall marketing efforts.
Business Development (Lead Generation) Responsibilities:- Identify potential clients through research, networking, social media, or events.
- Generate high-quality leads for the design/sales team.
- Maintain an organized lead tracker with timely follow-ups and handovers.
- Earn attractive perks/incentives for every lead that results in a successful project/client closure.
- Collaborate with the marketing and design teams to support lead conversion efforts.
Requirements:- Bachelor's degree in Public Relations, Journalism, Mass Communication, or a related field.
- Minimum 2 years of relevant experience in PR or communications, preferably with an interior design, home dcor, or lifestyle brand.
- Strong communication, writing, and media relations skills.
- Basic knowledge of business outreach or prior experience in lead generation is a plus.
- Ability to manage multiple tasks, deadlines, and work both independently and as part of a team.
- Familiarity with digital PR and social media platforms is advantageous.
Skills Required:- Excellent written and verbal communication
- Media networking and relationship building
- Creative storytelling and campaign planning
- Lead generation and client outreach mindset
- Basic project coordination and reporting skills
- Proficiency in MS Office and relevant PR tools
