Public Relations Executive

Job Title: Public Relations (PR) Executive

Department: Marketing / Corporate Communications

Reporting To: PR Manager / Marketing Head / Director

Job Summary

The PR Executive will be responsible for managing the organization's public image and supporting marketing and lead engagement activities. The role includes media coordination, brand communication, handling marketing leads through calls, and assisting walk-in clients, while ensuring a positive brand experience for all stakeholders.

Key Responsibilities

Media & Communication

Draft and circulate press releases, media notes, and official communications

Coordinate with print, digital, TV, and social media platforms

Build and maintain relationships with journalists and media partners

Monitor media coverage and prepare PR reports

Marketing Leads & Client Interaction

Contact and follow up on marketing leads from various platforms

Explain company offerings from a marketing and brand perspective

Qualify leads and coordinate with sales/business development teams

Maintain proper records of lead calls and follow-ups

Walk-in Client Handling

Greet and attend walk-in clients professionally

Understand client requirements and provide basic project/company information

Coordinate meetings with the concerned sales or management team

Ensure a positive first impression and brand experience

Brand & Reputation Management

Ensure consistent brand messaging in all external communications

Support reputation management and basic crisis communication when required

Monitor public perception and brand mentions

Events & Campaigns

Assist in organizing PR events, launches, exhibitions, and marketing activities

Coordinate with vendors, agencies, and internal teams

Content & Documentation

Support content creation for newsletters, brochures, blogs, and presentations

Maintain PR and lead databases, media lists, and records

Coordination & Reporting

Work closely with marketing, sales, HR, and leadership teams

Prepare periodic PR and lead engagement reports

Skills & Competencies

Excellent communication and interpersonal skills

Convincing and client-handling abilities

Basic sales and marketing understanding

Good follow-up and negotiation skills

Organized, presentable, and professional approach

Qualifications

Bachelor's degree in Mass Communication, Marketing, PR, or related field

13 years of experience in PR, marketing, client coordination, or lead handling

Freshers with strong communication skills may also be considered

Preferred Experience

Experience in lead calling, client servicing, or front-office coordination