Role OverviewThe PR Executive will support the planning and execution of public relations campaigns across traditional and digital platforms. The role involves media coordination, content development, monitoring coverage, and supporting client accounts as part of an integrated communications team.
Key Responsibilities- Support day-to-day PR activities for assigned client accounts
- Draft press releases, media pitches, briefs, and basic communication materials
- Assist in media outreach and coordination with journalists and publications
- Track media coverage and prepare coverage reports and analysis
- Coordinate with internal teams (digital, creative, social, strategy) to ensure integrated campaign delivery
- Support event coordination, press conferences, and media interactions
- Maintain media databases and update contact lists
- Monitor news and industry trends relevant to client brands
Skills & Competencies- Strong written and verbal communication skills
- Basic understanding of PR tools, media landscape, and integrated campaigns
- Good organisational and time-management skills
- Ability to work in a fast-paced, deadline-driven agency environment
- Willingness to learn and take feedback constructively
- Proficiency in using AI tools and creating effective PowerPoint presentations
Qualifications- Bachelor's degree in Mass Communication, Journalism, PR, Marketing, or related field
- Prior agency experience is mandatory
