Public Relations Associate

Job Description:

The PR Associate Hospitality & F&B will work closely with internal teams to develop media strategies, engage with media professionals, execute public relations campaigns, and ensure

smooth communication throughout client projects. If you're eager to build a career in PR and work in a fast-paced, creative environment, this role is for you.

Key Responsibilities:

● Draft Press Materials: Prepare high-quality press releases, listing notes, pitch notes, product notes, media FAQs, and other materials aligned with client objectives and industry best practices.

● Media Relations: Build and maintain media lists, send media invites, conduct follow-ups with journalists, bloggers, and influencers, and engage in media rounds to secure placements.

● Event Coordination: Support event planning and execution, including developing checklists, managing logistics, assembling media kits, and preparing post-event reports.

● Reporting & Analysis: Prepare monthly reports, including cost-benefit analysis (CBA), daily news monitoring, work-in-progress (WIP) updates, and track the effectiveness of campaigns.

● Research Support: Conduct secondary research for press releases, business development pitches, concept notes, and quarterly or annual plans, providing valuable insights.

● Client Communication: Respond promptly to client communication, send meeting minutes (MoMs) within 24 hours, and provide regular updates, reports, and work-in-progress status.

● Media Opportunity Mapping: Identify relevant media opportunities, including potential award platforms for client submissions, and track industry trendsand key publications.

● Content Collation: Organize, assemble, and print media kits for client meetings and events to ensure all materials are prepared professionally.

● Campaign Execution: Assist with daily PR activities to support the execution of PR plans, track deadlines, ensure timely deliverables, and maintain high-quality standards.

Skills & Qualifications:

● Bachelor's degree in Communications, Public Relations, Journalism, or a related field.

● 1-3 years of experience in PR or a media-related role.

● Excellent writing, editing, and communication skills.

● Detail-oriented with the ability to manage multiple tasks.

● Proficient in social media platforms and online communication tools.

● Strong interpersonal skills and the ability to build relationships.

● Knowledge of media databases, influencers, and industry trends is a plus.