Associate Director of Public Relations

Associate Director – Public Relations at El Sol Strategic Consultants [ESSC]

Vision: To have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants management and clients Vision, Values and Goals. A team player with integrity and values.

Leadership & Team Management:

● Provide strategic leadership to junior associates, consultants, and interns, ensuring effective management and mentorship.

● Align team efforts with ESSC's Core Values, Vision, and Business Goals.

● Develop and implement team-building initiatives to maintain high morale and a collaborative work environment.

● Set performance metrics for the team and ensure timely reviews and feedback sessions.

● Enforce adherence to ESSC's policies, professional ethics, and industry best practices.

Client & Media Relations:

● Act as a key representative of ESSC, fostering strong relationships with high-profile clients and media houses.

● Develop and execute media relations strategies to secure top-tier placements across print, digital, and broadcast media.

● Maintain and leverage a robust network of media contacts, industry influencers, and thought leaders.

Business Development & Strategy:

● Identify and explore new business opportunities, preparing and presenting proposals to potential clients.

● Develop and execute long-term brand marketing and PR strategies aligned with client business objectives.

Event & Campaign Management:

● Oversee the planning and execution of high-impact PR campaigns, press conferences, and industry events.

● Ensure seamless coordination of promotional events and brand activations.

Content Creation & Thought Leadership:

● Guide the development of compelling content, including press releases, articles, white papers, and reports.

● Oversee the production of client-facing materials such as newsletters, brochures, and promotional assets.

Digital & Social Media Integration:

● Collaborate with the digital marketing team to enhance PR efforts through online platforms and social media channels.

● Lead the development of multi-channel marketing strategies that integrate traditional and digital PR.

Financial & Operational Oversight:

● Manage budgets for PR campaigns, sponsorships, and marketing initiatives.

● Ensure cost-effective allocation of resources without compromising the quality of services delivered.

Client Retention & Satisfaction:

● Ensure 100% client satisfaction through exceptional service and consistent value delivery.

● Address client concerns proactively, ensuring issues are resolved with strategic solutions.

Knowledge Management & Industry Networking:

● Stay abreast of the latest developments in PR, media, and marketing industries.

● Build and maintain a network of media professionals, industry influencers, and strategic partners.

Crisis Management & Risk Mitigation:

● Lead crisis communication planning and execution for clients.

● Ensure swift and strategic responses to reputational risks and media controversies.

● Develop contingency plans for potential PR challenges, ensuring readiness for unforeseen events. ● Guide the team in crafting effective crisis communication statements and public responses.

Location: New Delhi

Time: 9:30am - 6pm

Working days: Monday - Friday (Last Saturday working)