Position Summary
EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of Sports & Media domain with data analytics and assist them in taking key business decisions through data-led facts and insights.
As an offshore Analytics Project Manager, specializing in General & Marketing Analytics, your role will be pivotal in harnessing the power of data analytics to inform and optimize marketing strategies across various channels. Based in India, you'll play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing the client's brand presence. You will also be responsible for the end-to-end Analytics deliverables. We're seeking an experienced professional with a strong background in Core & Marketing analytics
Responsibilities:
- Deliver Analytical Insights: Analyze user behavior across DTC digital platforms (e.g., apps, games, websites) by integrating clickstream, streaming, CRM, and marketing data to uncover actionable insights for product and marketing teams
- .Drive Product & Marketing Strategy: Evaluate user cohorts, feature adoption, content engagement, churn drivers, and monetization levers. Translate findings into strategic recommendations
- .Advance Predictive Analytics: Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content or product recommendations. Monitor model performance and retrain as needed
- .Create Executive-Ready Visualizations: Develop compelling PowerPoints to communicate trends and insights to both technical and non-technical stakeholders
- .Project Management: Act as the analytics liaison between U.S. stakeholders and EXL's India delivery center. Manage requirements, timelines, and ensure high-quality deliverables
- .Mentorship & Best Practices: Coach junior analysts in SQL, Python, statistical methods, and machine learning. Contribute to the evolution of EXL's DTC analytics playbooks
.Qualifications (Required)
- :Bachelor's or master's degree in Statistics, Economics, Mathematics, Computer Science, or a related field from a top-tier institution
- .4+ years of experience in product analytics and machine learning, ideally within DTC digital products such as apps, games, or websites
- .Strong proficiency in SQL and Python or R for data analysis and modeling
- .Experience with streaming or digital engagement datasets (e.g., Adobe Analytics, Conviva)
- .Hands-on experience with churn modeling and recommendation systems
- .Solid understanding of experimental design and statistical analysis
- .Strong storytelling skillsable to translate complex data into clear business actions
- .Excellent communication skills, with experience presenting to senior stakeholders across time zones
- .Proficiency in Excel, PowerPoint, and data visualization tools
.Qualifications (Preferred)
- :Master's degree in a relevant field (e.g., Data Science, Analytics, Business Analytics)
- .Industry experience in Sports or Media
- .Working experience in Marketing front end tools -AEP or CJ
AWhy Join Us
- :Opportunity to work with one of the most iconic organizations in professional sports, contributing to global marketing efforts from an offshore location
- .Collaborative work environment with passionate professionals dedicated to leveraging data analytics for marketing excellence
- .Access to cutting-edge tools and technologies to drive impactful marketing strategies
- .Competitive compensation package and comprehensive benefits, reflecting our commitment to employee well-being and satisfaction
- .Be part of a team shaping the future of marketing in sports and entertainment through data-driven decision-making
.If you're passionate about sports, adept at analytics, and eager to make a meaningful impact in the realm of marketing, we invite you to join our team
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