About the company
Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of democratising the joy of travel. We focus on the affordable segments of the market economy to mid-market to cater to the next 100 million travellers who will experience the joy of travel over the next 10 years. We offer these guests a high-quality experience at an affordable price point, with a portfolio of 800+ hotels across 120+ cities
.We operate through multiple brands catering to different sub-segments
- :Itsy (10001500
- )Treebo and Treebo Premium (15003000
- )Medalio, our newly launched affordable luxury brand (30006000 per night
)We are also the master franchisee of Accor Hotels in India for their Ibis and Mercure brands, which cater to larger mid-market properties
.We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10 across independent review platforms and we are just getting starte
d
About the Rol
e The Program Manager Review Generation will lead the end-to-end strategy, execution, and optimization of guest review generation across all OTA platforms including Booking.com, MakeMyTrip, Agoda, and Goibibo.This role is critical in driving higher review volume, improving rating trends, strengthening online reputation, and ultimately improving OTA visibility, conversion, and revenue contribution.The ideal candidate will combine program management, data analytics, cross-functional leadership, automation thinking, and strong execution rigo
r.
Key Responsibili
ties1. Review Generation Strategy & Gr
- owthOwn the monthly and quarterly review volume targets across all OTA platf
- ormsDesign and implement scalable strategies to impr
- ove:Review capture rate (stay-to-revie
- w %)Rating improvement trajec
- toryCreate city-wise and hotel-wise review penetration benchm
- arksIdentify gaps vs competition and implement corrective strate
gies2. Program & Process Manage
- mentDrive end-to-end execution of review campai
- gns:Post-checkout nu
- dgesWhatsApp / email communication f
- lowsOn-ground guest engagement mechan
- ismsBuild SOPs
- for:Hotel-level review cap
- tureFront desk training framew
- orksEscalation and feedback l
- oopsMonitor daily dashboards and track deviations vs tar
- getsEnsure seamless coordination between Ops, Revenue, Tech, and City T
eams3. Automation & Product Integra
- tionWork closely with Product & Tech
- to:Automate review capture f
- lowsIntegrate CRM / WhatsApp t
- oolsBuild dashboards for real-time review trac
- kingDrive AI-led response optimization (if applica
- ble)Improve FDM / internal review generation por
tals
4. Quality & Rating Improv
- ementAnalyze negative review themes and create structured action
- plansBuild category-level issue dashboards (cleanliness, service, check-in,
- etc.)Partner with Operations to close recurring quality
- gapsTrack rating trend vs de-preference risk on platforms like Bookin
g.com
5. Stakeholder Mana
- gementCoordinate with OTA market managers for rating visibility in
- sightsWork closely
- wit
- h:A
- GMsO
- TATechPresent monthly performance review to lead
ership6. Data & Rep
- ortingCreate weekly and monthly performance dashboards cov
- ering:Reviews per 100 bo
- okingsPlatform-wise rating
- trendReview share vs compe
- titionCorrelate review improvements
- with:OTA share
- growthOccupancy impro
vement
What we are look
- ing for23 years in Program Man
- agementExperience in hospitality, travel, or marketplace platforms pr
- eferredPrior exposure to OTA ecosystem highly de
sirableFunctional
- SkillsStrong analytical ability (Excel / SQL pre
- ferred)Experience in dashboarding & performance t
- rackingProcess design and SOP building cap
- abilityCampaign execution and lifecycle man
agement
